Girlboss: 7 Filipina Celebrities Who Founded Their Own Beauty Business 

We love multi-talented moguls.

From the charm of Lucky Beauty to the convenience of Lunch Break Beauty, get ready to dive into a world where beauty blends with business.

Related: Call Them CEO: These Stars And Personalities Are Bosses Of Their Own Company

In a world where glam meets hustle, celebrities have long been the poster children for beauty, gracing ads and captivating fans with their flawless looks. But celebs and the OG influencers aren’t just content being the fresh faces of brands. Nah, they’re diving headfirst into the beauty business themselves.

In this digital age, it’s not just about flaunting their pretty faces; it’s about taking charge of their own narratives. Despite the ups and downs, the ‘is it still cool?’ moments, these celeb beauty brands keep slaying. From the charm of Lucky Beauty to the on-the-go glam of Lunch Break Beauty, get ready to step into a world where beauty is the game and business is the name.

Andrea Brillantes | Lucky Beauty

Andrea Brillantes had this huge dream—to be the boss behind her own makeup line. She wanted her beauty secrets to shine in every product of her collection, and that’s how Lucky Beauty came into the scene. According to the actress, makeup acts like a lucky charm, boosting confidence and empowering you to take the driver’s seat of your destiny.

From your peepers to your pout, each item flaunts this chic gold and pale pink packaging, causing ripples of excitement throughout the beauty industry. But here’s the real star: Blythe’s must-have, the Brow Grip. You know her brows are always on point. This product guarantees to give you that signature Blythe brow look—flawless and absolutely fire.

Anne Curtis | BLK Cosmetics

Anne Curtis has been in the makeup scene for years as the brains behind BLK Cosmetics, teaming up with Happy Skin’s Jacque Yuengtian Gutierrez. BLK Cosmetics screams hassle-free beauty, offering a lineup of essential products that are trendy, effortless, and adaptable.

What’s dope about BLK Cosmetics? Well, they’re all about embracing charming collections and infusing skin-loving goodness into their makeup game. And the cherry on top? This beauty brand is cruelty-free and PETA-approved, making ethical production their signature move.

Elisse Joson | Lunch Break Beauty

Here’s the scoop on Elisse Joson: She’s not just ruling on screens and slaying as a super mom—she’s also making waves as an entrepreneur. In 2022, the actress expanded her horizons by embracing the title of ‘boss lady’ with the launch of Lunch Break Beauty.

But hold up, this isn’t your basic business move—it’s a haven for spa-like indulgence delivered right to your doorstep. Think eyelash extensions, eyebrow grooming, and luxurious mani-pedis, all at your fingertips. If you’re craving a break and some serious pampering, Lunch Break Beauty is where it’s at. Get ready to treat yourself without stepping out of your comfort zone.

Gabbi Garcia | Five Beauty

When Lazada tapped Gabbi Garcia as the face of their beauty powerhouse, LazBeauty, it was the start of how she’d become a makeup maven in her own right. A year down the road, Gabbi’s not just a Lazada superstar—she’s the boss behind Five Beauty.

‘Ready in five’ is the Five Beauty anthem—a total game-changer in the makeup scene, aiming to make beauty effortless for everyone. Sure, those intricate routines on social media look rad, but not everyone’s got that much time to spare. While some folks juggle a bunch of products, Five Beauty keeps it simple with versatile essentials. Just grab, swipe, and you’re set to slay, hassle-free and in a snap.

Ivana Alawi | Ivana Skin

After tirelessly grinding for two years, Ivana Alawi finally bestowed upon the world her brainchild: the glamorous entry of Ivana Skin into the skincare sphere. The actress-vlogger spilled the beans about her sensational brand back in 2022, proudly dubbing it her “newest baby.”

It’s not just your run-of-the-mill skincare—it’s a curated lineup that screams, ‘Hello, gorgeous!’ From decadent body milks to those magical rejuvenating sets and a galaxy of soaps, creams, and whatnots, this beauty brand’s arsenal seems more loaded than a Netflix binge-watch list.

Kathryn Bernardo | KathNails

Turns out, Kathryn Bernardo isn’t just slaying on-screen—she’s taken her game to the next level in the beauty business world by launching her nail salon. KathNails by KCMB hit the scene in 2017 as the actress built a place where everyone could get that boujee pampering without breaking the bank.

They’ve got the whole package—waxing, threading, and those blissful massages. Kathryn’s basically shouting, ‘Why settle for basic when you can get the whole royal treatment from head to toe?’

Sofia Andres | Zoe Essentials

Amidst the surge of pandemic-born startups, one standout emerged: Zoe Essentials, brought to life by actress and mom Sofia Andres, with her adorable daughter Zoe as the inspiration. At first glance, it’s an alcospray brand, but this isn’t your average hygiene fix—it’s self-care in a bottle. Our hands are practically soaked in alcohol, leaving them as dry as the desert. But why make it a mundane chore when it could be a little slice of pleasure?

Zoe Essentials had a genius idea: to marry alcohol with our favorite scents, creating alcosprays featuring top-notch fragrances that reign in the market. Think Chanel’s Chance, Jo Malone’s English Pear, and Tartine et Chocolat Paris in an alcospray bottle. With Zoe Essentials, sanitizing gets a luxurious upgrade—clean hands with a touch of divine aroma.

Continue Reading: Here Are 7 Small Beauty Business Ideas for Every Gen Z Girlie

Let These Looks At The Star Magical Christmas Serve As Major Makeup Inspo for Your Next Holiday Glam

We're living for these makeup moments.

How to shine like a star at your next party, as seen on Belle Mariano, Francine Diaz, and all these stunning makeup looks from the Star Magical Christmas.

Related: Double Trouble: These Stars Wore The Same Costume At Sparkle Spell 2023

With the recent Star Magical Christmas, it’s evident that the holiday season is back in full force. The white carpet displayed nothing short of star-studded costumes as celebs dressed up for a good cause. But it’s time to delve into the beauty trends we’ve spotted for your next holiday glam. Yes, it’s only November, but there’s no such thing as preparing too early for the busiest time of the year.

From classic palettes to hints of shimmer, we’re all about infusing the season’s spirit into every brushstroke and shade. Whether aiming for subtle elegance or a full-on sparkle, these makeup looks from Andrea Brillantes, Belle Mariano, Francine Diaz, and all these stars will ensure you shine at your next holiday gathering.

Andrea Brillantes

Forget what the weather app says; there’s a 100 percent chance of frosty temperatures with Andrea BrillantesI’m Cold makeup look. Yes, we’ve seen this trending over Tiktok, but there isn’t a better time to recreate this glam for your next holiday gathering. It’s all about mimicking that Rudolph-red nose and those rosy cheeks you would get after a snowy adventure—basically, it’s all in the blush! And if you want to take this winter wonderland makeup up a notch, we suggest shimmering your lids and glossing your lips for that glistening touch.

Aya Fernandez

Aya Fernandez takes on the role of a ballerina from The Nutcracker with stunning flair. Donning a full-on tutu, her all-white ensemble exudes grace and elegance. But what truly steals the show? It’s that pop of color and the prettiest pearls adorning her eyelids. This touch adds a playful contrast, turning her look into a mesmerizing piece of art that still encapsulates the ballet’s magic.

Belle Mariano

The Holiday Belle stunned in a spectacle of glamour at the Star Magical Christmas. Drawing inspiration from the 2019 Holiday Barbie doll, Belle Mariano reimagined the iconic look with her own twist—quite literally. Arriving as a glammed-up candy cane, the actress paired her costume with a classic makeup look. Emulating this timeless holiday glam is as easy as playing with subtle palettes, focusing on soft contouring, and adding that final touch of nude lips.

Francine Diaz

If you want to embody the ethereal charm of a snow angel, try the angelic makeup trend as seen on Francine Diaz. With soft, subtly flushed cheeks, and a touch of shimmer highlighting the eyes and lips, this beauty look offers a serene and heavenly aesthetic perfect for the holiday season. Whether for another glamorous gathering or a whimsical evening, channeling this celestial trend promises to add an otherworldly allure to your appearance.

Kaori Oinuma

Kaori Oinuma is totally rocking the holiday scene, stealing Christmas and our hearts with a green look that screams Grinch. She went all out – from head to toe, it’s all shades of green! This isn’t your typical glam, but did we expect anything less from her? The actress’ daring style is all about making a statement, breaking the norm, and this festive Grinch-inspired ensemble is no exception.

Sharlene San Pedro

Now, what’s a winter wonderland makeup look without a touch of blue and white? Stunning in a suit, Sharlene San Pedro complements her white carpet ensemble with a swipe of white eyeliner. If your go-to is the classic black or brown liquid formula, consider this your formal invitation to foray into something striking for the season.

Vivoree Esclito

In a festive twist that would make even Santa Claus himself smile, Vivoree Esclito graced the white carpet as an enchanting elf. With her holiday spirit shining brightly, she effortlessly slays the look with light lenses for that touch of whimsy. If your Christmas bash requires a costume, she’s setting the perfect standard for anyone seeking that extra sparkle.

Continue Reading: 5 Stunning Dresses That Didn’t Make It To The Star Magic Prom 2023 Red Carpet

Decoding Different Orders of Makeup Application, According To Beauty Gurus

What works for you?

We’re breaking down these tutorials from our favorite content creators in search of that picture-perfect routine.

Related: Yes, A Skincare Order Exists, And This Is What You Should Follow ASAP

Does your makeup mysteriously disappear throughout the day? It’s an obvious one, but your makeup order is probably wrong. It’s possible even when we’ve been following the exact same steps from YouTube beauty gurus circa 2015. With different daily routines, living spaces, and skin concerns, there’s no one-size-fits-all answer to the correct order of makeup application. What works for someone in a makeup tutorial might not necessarily be your best bet.

Now, the question remains: what is the correct order for applying makeup? From baseless base routines to tons of setting spray, we’re breaking down these tutorials from our favorite content creators in search of that picture-perfect routine.

Skincare is Non-Negotiable


SKIN PREP 101 Products used: Toner – Nars Light Reflecting Multi-action Treatment Lotion Hydrating serum – MAC Hyper Real Serumizer Eye cream – Laneige Water Bank Blue Hyaluronic Eye Cream Moisturizer – La Mer Cool Gel Cream (i have other affordable faves i can reco too!!) Sunscreen – snailwhite everyday glow sunscreen Lip care – laneige lip sleeping mask

♬ original sound – marj

It doesn’t matter what makeup routine you follow, but skincare is non-negotiable. Before any makeup touches your skin, your canvas needs to be clean. Start with your skincare routine, including cleansing, moisturizing, and applying sunscreen. It’s the foundation for a smooth, hydrated base that will hold your makeup flawlessly.

The Old School Formula

@tereedaisuke Beginner’s Guide about basic makeup steps 🥰💖 #makeup #makeuptutorial #beginnersguidetomakeup ♬ original sound – Teree Daisuke

The old-school formula for applying makeup has stood the test of time as a reliable method to achieve a flawless look. If you’ve binge-watched Bretman Rock, James Charles, and NikkieTutorials on YouTube, you will know that this routine emphasizes a sequence of essential steps and makeup must-haves. It starts with a primer to prepare the skin, followed by foundation for an even canvas. Concealer conceals blemishes, while setting powder and setting sprays make sure that your makeup is locked and long-lasting.

Then again, what works for someone in a makeup tutorial might not necessarily be your best bet. I remember my Cassie Howard days of waking up early to finish this routine before school, only for the makeup look to slide by lunchtime. The thing is, it doesn’t work for every skin type, especially in the hot and humid school environment in the Philippines. If you’re a naturally sweaty and oily person like me, there are other routines that work wonders for your daily makeup.

Baseless Base Routine

@honeydeli Replying to @Jacq_2208 hope this helps !! #beautyph ♬ Vlog – Soft boy

As the name suggests, foundation is the foundation of your makeup. Now, what happens when this traditional step takes a back seat in many people’s routines? With busy schedules and the trending ‘no-makeup makeup look,’ lightweight alternatives such as skin tints, color correctors, and concealers have gained favor for their ability to provide coverage without the cakey feeling throughout the day. Not to mention, the shift towards skincare-focused regimens has allowed people to achieve a glowing complexion, reducing the reliance on heavy foundation. Still, it’s all about the coverage and glam look you’re aiming for. Just do you, girl!

Two Layers and Tons of Setting Spray

@stxph.h Powder after setting spray is the key step..omg obsessed with my new base routine #baseroutine #makeuptutorial #makeuphacks ♬ original sound – stephhui

If you feel the need for all those products, it will boil down to your makeup application. This content creator suggests applying your foundation, concealer, and the rest of your base makeup in one step. By simplifying your routine in this way, you not only save time but also achieve a more cohesive and blended look that can withstand the rigors of the day. It’s a reminder that makeup is not just about what you use, but also about the techniques you employ to make the most of those products.

Makeup for Men

@jadhaily Replying to @Meow Leo NO FOUNDATION makeup for men tutorial! + punas proof technique! #BeautyPH #JadhVlog #mensmakeup ♬ Quirky Suspenseful Indie-Comedy(1115050) – Kenji Ueda

Inclusivity in the beauty world is on the rise, and makeup is no longer limited to women. With more men embracing their go-to routines, starting with the basics is often their best bet. To cater to this shift, beauty content creators have introduced makeup routines tailored for men, demolishing stereotypes and redefining societal standards. These routines have a strong emphasis on enhancing natural features, achieving a fresh and radiant look.

Continue Reading: Beauty Beat: What’s The Difference Between Blurring, Gripping, and Jelly Primers?

Here Are 7 Small Beauty Business Ideas for Every Gen Z Girlie

Do what you love, and get that check cleared.

When starting to look for ways to make money, seek something related to your passions. That way, it won’t feel like work. Now, if you’re a beauty girlie – this one’s for you.

Related: This Gen Z Entrepreneur Turned A Small Business Into A One-Stop-Shop For Celebs And Content Creators

Whether you’re still stuck in school or a Gen Z looking for that side hustle, it gets frustrating to make money. At some point, we’ve all consulted Google for ‘ways to make money as a teenager.’ I mean, who doesn’t want to secure the bag early in life? But if you find yourself still searching for that bold business idea, you may want to look no further than your passions. And if you’re about all things beauty – well, this one’s for you.

For starters, remember that success in the beauty industry is built on a foundation of customer satisfaction and a strong sense of personal style. Transform your love for makeup artistry, intricate nails, or homemade skincare into a rewarding and profitable business by staying up-to-date with the latest trends, dedicating plenty of practice, and infusing your personal touch into everything you do. Now, imagine looking pretty while making money? These small startup ideas give you a glimpse into the ever-changing entrepreneurial side of beauty.

Hair Styling and Makeup Artistry

I would wager that every family and friend group has a designated beauty guru. If you’re the go-to girlie for your sibling’s graduation look or the trusted makeup artist for your friends’ dinner dates, transform your skills into a thriving business. With weddings, special school occasions, and themed parties in every corner, build that strong social media presence and become that makeup artist in your area.

A Home-Based Nail Studio

Nails have evolved beyond being just a part of personal grooming; now, we want them painted and pretty. From classic colors to the craziest charms, the possibilities are endless with these tiny canvases. Imagine your claws making a statement without saying a word? It’s no wonder why the nail business is booming.

Whether you’re into acrylics, gel extensions, or press on nails, the low overhead is a major win. The materials doesn’t cost much moolah and you don’t need that salon setup right way. Just remember: launching a nail business from home or online still requires thorough market research, a well-thought-out plan, and top-notch customer service.

Lash Lift and Lash Extensions

In the beauty and self-care scene, the spotlight currently shines on natural looks and low-maintenance routines. That said, tinting, lash lifts, and lash extensions are now claiming their moment in the limelight.

Now note that, while starting your own lash studio is a promising idea, you will need savings stashed away for this. Touching someone’s face is risky enough, not to mention holding something so close to their eyes. Even though you’re starting with an at-home studio, you’ll need certification, FDA-approved materials, and plenty of practice. What makes it worthwhile are the profits, the people you’ll meet, and the grindset experience you’ll gain along the way.

Beauty Content Creation

Whoever said content creation is ‘not a real profession‘? With the continuous rise of social media, money revolves around platforms like TikTok, Instagram, and Facebook, and the potential for income is substantial. Instead of playing pretend with a makeup tutorial at 3AM, turn that into reality by consistently posting beauty-related content. After countless hours of scrolling through TikTok, you’re well aware that there’s user-generated content, GRWM vlogs, and product reviews. In addition to receiving PR packages, you can actually make money with beauty brands through sponsored content and collaborations.

Homemade Soap and Bath Bombs

Handmade soap and bath bombs allow you to indulge your creative side while offering clients all-natural, skin-loving products. With the rise in awareness about the benefits of all-natural skincare, your handmade products are well-positioned to meet the demands of discerning customers. Your creations can provide an avenue for individuals to unwind, de-stress, and pamper themselves. Whether you’re making moisturizing lavender-infused bars or exfoliating coffee-scented scrubs, these artisanal creations not only cleanse but also nourish. The best part about this small startup? The capital and costs won’t break the bank.

Perfume Blending

Creating personalized fragrances is an art form. Offering a perfume blending service, where clients craft their signature scents is always a good idea. You can also sell on-hand perfumes with your own oils, who knows?

From recalling cherished memories to boosting our confidence, there’s an immense influence scents have on our lives. A carefully curated fragrance has the power to transform a person’s mood, leaving them feeling their absolute best. This is where your big business idea takes center stage.

Trinkets and Accessories 

Beauty isn’t just about makeup and skincare; it’s also about personal style. Start a business that sells handcrafted trinkets and accessories. Beaded bracelets, earrings, necklaces – your creativity can shine through each piece, drawing in individuals who have a passion for style instead.

Continue Reading: Here’s How This Gen Z Med Student And Content Creator Achieves Work-Life Balance

How BYS Philippines Is Putting Filipino Talent, Beauty, And Creativity Front And Center

Empowering the Filipino through beauty.

In taking up space in the local beauty and fashion market, global brand BYS Cosmetics puts the Filipino in the spotlight, first and foremost.

Related: Prepare for a Celebration of Filipino Identity With BYS Fashion Week

When Australian cosmetics brand BYS Cosmetics came to the Philippines in 2012, they wanted to harness the power of cosmetics to encourage Filipinos to be authentically themselves. Now over a decade as a staple in shelves and makeup bags, they continue to champion Filipino talent, beauty, and creativity with every product, partnership, and initiative.

It’s great when brands—especially big global brands—don’t just bring their products to local shelves, but actually try to understand what their audience needs and wants. It’s not enough to simply encourage Filipinos to consume their products, but a brand has to be intentional in diving deep into our culture and identity to be able to connect with their audience.

BYS Cosmetics Philippines’ efforts to celebrate the Filipino is exhibited in empowering women, showcasing diversity and local artistry in beauty and fashion, and advocating for a wide range of relevant issues.


BYS has partnered with and sponsored pageants Miss World Philippines and Miss Universe to empower Filipinas through beauty. In 2017, they provided the Miss World Philippines 2017 candidates a makeup starter kit for all their glam needs. In 2018, they once again collaborated with Miss World to host the BYS Holiday Presentation, an intimate fashion show to show off an array of fashion and makeup looks—complete with extravagant floral headpieces—on the Miss World PH candidates.

They also partnered with Miss Universe for a campaign that encourages Filipinos to be bold and unafraid to show the world who they are; furthermore, Miss Universe Philippines 2022 Celeste Cortesi walked the first-ever BYS Fashion Week runway in a show of Filipino beauty, inside and out. And to celebrate their 10th anniversary in the Philippines, BYS also released a collection of palettes inspired by Philippine places: Manila, Boracay, and Siargao.

Besides giving a chance to local artists, designers, and brands to showcase their craft, BYS also advocates for the overall well-being of Filipinos. In 2021, they launched a mental health campaign, Break Your Stigma, dedicated to connecting Filipinos with mental health professionals and providing assistance to navigate mental health journeys. It’s an initiative meant to address the rampant issues involving mental health in the Philippines, such as lack of access and support, and the breaking of stigmas.


This year, BYS is taking their advocacies to the runway once more as they embark on BYS Fashion Week 2023, titled The Filipino Palette: Same Same But Different. The fashion week will be held on October 5 to 8 and features a roster of Filipino artisans and designers drawing from local culture, textile, and environment.

Established and emerging talent will exemplify the Filipino Palette in a mix of modern and classic looks that are woven with the stories of our people and nation. As BYS’ initiatives involve the inherent connection between self and the world, and as the identity of each local artist is intertwined in their creations, each BYS fashion show puts the spotlight on Filipino identity and craftsmanship.

Aside from local artistry, the event endeavors to celebrate the diversity of Filipinos and our culture—how our differences are rooted, still, in shared history and identity. Those differences are further explored in the various advocacies that the Filipino designers fight for. For instance, in last year’s BYS Fashion Week, sustainability and mental health were highlighted in designer collections that were made with purpose and a message that’s shared the moment it hits the runway.

Armed with an intent to empower Filipinos, BYS Philippines continues to champion talent, creativity, and authenticity in all the ways they can.

BYS Fashion Week 2023: The Filipino Palette: Same Same But Different will start on October 5. Follow along on Instagram here!

You can find BYS Cosmetics in all Watsons and SM Beauty stores, as well as on Shopee, Lazada, and Amorfia.

Continue Reading: 6 Stars Who Shut Down BYS Fashion Week With Their Fire Catwalk

Retinol for beginners

Retinol 101: How To Safely Use This Active Ingredient According To Skin Experts

Here's the 411.

Bringing retinol into your routine as a beginner is all about taking advice from skin experts and taking things slow.

Related: Beauty Beat: What’s The Difference Between Blurring, Gripping, and Jelly Primers?

I recall the carefree days when we’re all about that low-maintenance skincare—cleansing with body soap, swiping some lip balm, and we were out the door without sun protection. Today, as we slowly step into twenty-somethings, we’re realizing that skin damage, acne scars, and those sneaky signs of aging aren’t messing around. While the typical cleanser-moisturizer-sunscreen routine works wonders, an active ingredient that addresses aging is retinol. It’s an over-the-counter derivative of a retinoid, AKA Vitamin A.

On the beauty shelves, you’ll find serums, moisturizers, and creams infused with retinol, all synonymous with anti-aging, anti-wrinkles, and many more. With an impressive list of beauty benefits, including increased collagen production, unclogging pores, and reducing wrinkles, it’s no wonder why people are suddenly obsessing over the skincare superstar. If you’re introducing retinol into your skincare routine and don’t know where to start, these skin experts have got you covered.

Retinol 101

What if I have sensitive skin? Is it safe? After all, it’s one of those strong skincare ingredients. As a retinol newbie, I also found myself contemplating upon these concerns. While it’s got some seriously positive properties, there are a few red flags that might’ve made you think twice before purchasing a retinol product.

Here’s the thing: it’s an active ingredient that throws a curveball if not used correctly. From daily dosage, product mixing, and application, these skin experts explain the retinol dos and don’ts.

Start Slow and Low

Retinol is an antioxidant, which means it’s suitable for daily use. Begin with a lower concentration (0.05%) and slowly increase it as your skin adapts. As a retinol newbie, it’s advisable to avoid higher concentrations, as they usually result in skin that feels overwhelmed, irritated, and burning.

Filipina dermatologist Dra. Zharlah Gulmatico-Flores advises, “Start with the lowest concentration, especially if you have sensitive skin. Apply a pea-sized amount to the entire face and begin your retinol routine every other night.”

Skin Cycling

In skincare, active ingredients are the specific ingredients added to target specific concerns. For instance, retinol is used for anti-aging, while BHAs are used for anti-acne. Adding another layer of active ingredients such as vitamin C, niacinamide, and BHAs/AHAs is a recipe for a face fire. That’s where skin cycling comes into the routine.

This technique is all about taking a cyclical approach to your skincare regime. When you can’t mix and match some skincare ingredients together, this cycle alternates an exfoliant, retinol-based product, and hydrating cream.

According to dermatologist Dra. Vicki Belo, here’s how to skin cycle: “The first night is all about skin exfoliation, removing the dead skin. You usually use an Alpha-Hydroxy-Acid (AHA) or Beta-Hydroxy-Acid (BHA) for this. That’s all you do—one thing. The second night is your retinol night. You can do this either using retinoic acid at 0.05% or a retinol at 1%. Now, I always advise you to apply a pea-sized amount and massage it into your skin for at least three minutes. The third night is for resting; you don’t apply anything. Just wash your face and let your skin recover.”

‘Sandwich’ Method

When it comes to the ‘sandwich’ method, retinol is positioned between two layers of moisturizer. The goal is to reduce the risk of skin irritation and inflammatory areas, especially when initially introducing retinol into your skincare regimen.

According to dermatologist Dr. Jenny Liu, “You are essentially creating a barrier, reducing the penetration of topical retinol, and thereby, experiencing less irritation. I think this method is better suited for those who are new to retinol, having a hard time tolerating retinols in general, or have sensitive skin.”

Morning Routines and Sunscreens

Surprisingly, retinol doesn’t actually cause sun damage, although SPF should always be worn. Retinol is recommended for nighttime use because it becomes inactive in sunlight. However, you can use it both day and night if you keep your skin moisturized.

Dermguru debunks the myth, stating, “Retinols can be photo unstable and break down in sunlight, making them less effective. Retinols can also make your skin more sensitive to the sun, so you should always use SPF when using retinol.”

Recommended Retinols for Beginners

Continue Reading: Beauty Beat: September 2023 Beauty Buys To Prep For The Holiday Szn

YOU Beauty

All About That Base: A Step-by-Step Guide To Picture-Perfect Makeup

It's a non-negotiable in your routine.

This beauty brand continues to develop skincare-infused cosmetic products that will deliver pigment while providing our skin the nourishment it deserves.


When we’re to focused on sleek brows and sharp contours, base routines are often overlooked. While it includes a strict skincare routine and a good night’s sleep—it all boils down to your base routine. Knowing how to apply foundation, concealer, and powder properly seems simple enough, but finding the perfect products makes the difference.

I agree with ‘skincare first, makeup after‘, but why not invest in makeup products infused with skincare ingredients? Y.O.U Beauty believes in the importance of having good and healthy skin as the base of a great makeup look. That’s why this beauty brand continues to deliver skincare-infused cosmetic products that will deliver pigment while providing our skin the nourishment it deserves. When we’re all about that base, here’s a step-by-step guide to picture-perfect makeup.

Step 1: Skin Prep


The first step should be all about skin prepping. Since we’re putting layers of makeup, the skin needs to be clean, moisturized, and smooth. If we’re not properly prepped and hydrated before applying base makeup, the final look wouldn’t reach its full potential—nor will it last long enough.

Note that choosing a moisturizer with ceramides can help to lock in moisture. Y.O.U Radiance Up! Deep Moisturizing Cream doesn’t only hydrate, but also strengthens and supports skin barrier thanks to Ceramide 1-3-6.

Step 2: Color Correct

If you have acne marks, discoloration, and dark circles, applying a color corrector before your foundation can be a game-changer. Color correcting may seem intimidating and best left to the makeup gurus, but a good color-corrector should seamlessly blend into your skin, neutralizing discolorations that foundations and concealers might miss.

Y.O.U Cloud Touch Correcting Concealer Palette is a multi-functional creamy concealer that provides two corrective colors and two concealer shades that can correct and conceal blemishes.  Infused with Ceramides and Centella Asiatica, this palette brings you that smooth, buildable coverage that evens out your skin tone while showing some love with the hydration and nourishment it’s been craving.

Step 3: Skin Tint

YOU Beauty Cloud Touch Fixing Tint

The biggest difference between skin tints and foundation—or any other complexion makeup product—is the level of coverage. Skin tints, being designed for a more minimalist routine, allows some of your natural complexion to show through. If you’re looking for sheer coverage, a skin tint would be best for your next purchase.

Y.O.U Beauty Cloud Touch Blurring Skin Tint is a lightweight, skincare-infused, blurring liquid foundation that delivers a soft-matte finish. Formulated with Film-Forming Technology, it builds a breathable skin layer capable of locking in makeup for up to 24 hours, while providing SPF 25 PA+++ to help protect the skin from harmful UVA and UVB rays. Whether you’re in for a long workday or a weekend getaway, your skin’s sun-protected.

Step 4: Conceal

Y.O.U NoutriWear+ Complete Cover Concealer

If you still have blemishes that are visible after putting on a skin tint, a good concealer can help give your skin that picture-perfect look. Concealers generally have a higher concentration of pigment, so they’ll take care of what needs attention. Apply Y.O.U NoutriWear+ Complete Cover Concealer on areas that need extra coverage like under the eyes and dark spots.

Step 4: Set

Y.O.U Noutriwear Airy Fit Loose Powder

If you’ve always avoided powder for fear of being cakey, you’re missing out. Whether you have oily skin, fighting sweat, or simply setting your makeup, loose powders are the real deal. This makeup product keeps your base makeup, cream contours, and liquid blushes in place, preventing them from creasing and helping them stay put all day (or night). Need recos?

Y.O.U Noutriwear Airy Fit Loose Powder prolongs makeup and has skin-loving ingredients like Centella Asiatica that boost collagen production. The best part? This loose powder comes in three shades!

Step 5: Lock

Y.O.U NoutriWear+ Makeup Stay Lock Mist

Having setting spray in your makeup stash is an absolute necessity. After all, what’s more annoying than having your makeup melt off your face just a few hours after you’ve put in all that effort? Without setting spray, all the previous steps will slide, smudge, and fade before your next break.

Consider Y.O.U NoutriWear+ Makeup Stay Lock Mist, a nourishing setting spray that contains Filmexel®, Sodium Hyaluronate, and Immortelle C-lock Essence. This formula effectively locks in makeup, reducing the need for midday touch-ups.

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Here’s How To Achieve Kaori Oinuma’s No-Makeup Makeup Look 

*Adds to cart*

For an easy everyday look, shop the exact products in Kaori’s beauty bag.

Related: 5 Kaori Oinuma Beauty Looks You Can Easily Copy

With the rise of skinimalism to the three-dot concealer method, we’ve been noticing the no-makeup makeup look everywhere. Even celebrities and content creators are embracing the effortless era on social media, going against the typical Instagram looks characterized by bold brows, full coverage bases, and winged liners. The no-makeup makeup is basically the bare minimum, focusing on letting your skin breathe and shine through.

When we talk about the no-makeup makeup look, one particular celebrity comes to mind—Kaori Oinuma. The illusion of a makeup-free face, when you’re actually wearing makeup, is no walk in the park, but Kaori is known for her expertise in the field. And luckily, she shared the exact products she incorporates into her skincare-first, makeup-later routine with us.

Nars Orgasm

For Kaori, it’s all about that natural flush. Take inspiration from her effortless everyday look, and delicately apply a touch of blush to either the apples or the high points of your cheeks. For those seeking a sun-kissed glow with their no-makeup makeup look, Kaori recommends the fan-favorite NARS blush in the shade Orgasm—a natural, peach-pink with a subtle shimmer.

Benefit Cosmetics 24-HR Brow Setter

Nothing beats those au naturale brows, but most people aren’t blessed with a perfectly shaped and well-defined pair. Regardless, Kaori kills the no-makeup look by brushing them upwards with the Benefit Cosmetics 24-HR Brow Setter. This clear brow gel doesn’t disappear, making it one of Kaori’s must-haves in her beauty bag.

Maybelline Falsies Lash Lift Mascara

Even if you don’t feel alert and energetic, you can still appear that way by brightening up your eyes with a touch of liner or mascara. Kaori keeps it simple, using the Maybelline Falsies Lash Lift to achieve that wide-awake look.

DHC Moisturizing Medicated Lip Balm Cream 

If lipsticks are not your thing, you’re just like Kaori—keeping her lips makeup-free, quite literally. Instead of using colored creams, her personal pick is the DHC Lip Cream with vitamin E, olive oil, and aloe vera leaf extracts for hydrated lips. After all, who wants their lips looking chapped and crusty?

Dior Addict Lip Glow

How could anyone resist the Dior Addict Lip Glow? It adds a subtle sheen that enhances Kaori’s natural beauty with your lips, but better. Her lips aren’t just hydrated; this gloss is the final step in sealing her no-makeup makeup look.

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Beauty Beat: What’s The Difference Between Blurring, Gripping, and Jelly Primers?

It's time for a primer.

Blurring, gripping, jelly—it’s like a whole new language. Don’t worry, we’ve prepared a helpful guide for you.

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We need to talk about a makeup product that’s collecting dust on beauty shelves—primers. Either you can’t live without them, or you’ve never even tried them in the first place. While it’s the first step of my makeup routine, some beauty enthusiasts often overlook the full potential of a good primer. Here’s the thing: a must-have moisturizer and SPF 50+++ aren’t enough if you want your makeup to last throughout the entire day.

What are primers, exactly? Essentially, it’s like the foundation for your foundation (pun intended). A primer forms a barrier between your skincare and makeup. Whether you’re blurring wrinkles, controlling oil, or minimizing pores, primers are the ideal starting point for your base routine. While it takes an extra minute to apply another layer of product, imagine a camera-ready makeup look? I think that’s a minute well spent. Believe me, once you begin incorporating primers into your routine, you’ll be left wondering why you hadn’t given them a shot earlier.

A Primer’s Purpose

Now, why should you bother with primers at all? Here are a few reasons why they deserve a space in your trusty kikay kit:

  • Less Is More: With a good primer, you can dial down on the foundation, concealer, and all that jazz, which means less cake-y makeup and a way more natural look. Speaking of makeup staying…
  • Makeup Life Span: Every primer serve as a barrier between your skin and makeup, preventing your foundation from breaking down or fading throughout the day. It’s not just that; a good primer protects your skin from breakouts when makeup and excess oil tend to clog pores.
  • Texture Troubles: If you’re dealing with the drama of uneven skin texture or those stubborn scars, here’s the 411: they work some major primer power by blurring out large pores, correcting pesky discolorations, and smoothing out texture troubles.

Truthfully, searching for the perfect primer can be overwhelming. Blurring, gripping, jelly—it’s like a whole new language. But for starters, primers are just like skincare, where each type serves specific purposes depending on your skin concerns. So, if you’re feeling uncertain about your next makeup purchase, don’t worry—we’ve prepared a helpful guide for you. A ~primer~ of sorts.

Blurring Primer

Yes, it’s all about moisturizing and slathering on that broad-spectrum sunscreen. Keeping it hydrated? Check. Protecting your skin from the sun’s rays? Check. But now, it’s time to apply a blurring primer. Picture your skin with a little less texture because blurring primers give your skin a soft-focus look. Whether you add a layer of foundation or a skin tint, their job becomes easier since the primer has created a smoother canvas.

Note: Blurring primers are perfect for texture troubles. We’re talking reduced appearance of pores, filled-in fine lines, and an even-toned complexion. My personal favorites? GRWM Cosmetics Blurmatte Primer and Careline Cosmetics Instant Filter Pore-Refining Primer.

Gripping Primer

Compared to blurring primers, a gripping primer feels like a gel serum that leaves a slight sticky residue on the skin. No need to stress, that stickiness is all part of the plan to give your makeup base a solid grip. BTW, what makes gripping primers a fan fave is that they work wonders on every skin type. Note that these babies don’t have a mattifying or oily effect, but they hydrate the skin and extend the longevity of cream-based products. My personal picks are Vice Cosmetics Aqua Grip Primer and GRWM Cosmetics Life-Proof Primer.

Jelly Primer

If you’re into that natural glow and avoiding matte looks, jelly primers are your best bet. They allow the skin to have that glass-skin shine without unnecessary dewiness. Imagine healthy-looking skin without a pore-blurring filter. Jelly primers are actually new to the local market, but they’re a must-have in your makeup bags. So far, my best purchases are the GRWM Cosmetics Jelly Primer and the E.L.F Cosmetics Jelly Pop Primer.

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As someone with naturally oily (and sweaty) skin, I can confidently say that the Dazzle Me Get a Grip Makeup Setting Spray didn’t disappoint.

Related: Setting Spray Vs. Fixing Spray: Which One Is More Necessary?

Having setting spray in your makeup collection is an absolute necessity. After all, what’s more annoying than having your makeup melt off your face just a few hours after you’ve put in all that effort? Without setting spray, you’ve got instant crusty concealer, rogue mascara, and a shiny T-zone.

But here’s the thing: if your skin is naturally oily like mine, finding a setting spray that will keep your makeup intact throughout the day is easier said than done—and I know that they often don’t come cheap, too.

That’s when I came across the Dazzle Me Get a Grip Makeup Setting Spray on my Tiktok FYP. One after another, beauty girlies were doing smudge tests and all-day wear tests. Obviously, I had to personally test these claims. And girl, I’ve got to tell you something. This viral setting spray is trending for a long list of reasons.

All About Tiktok’s Favorite Setting Spray

@rasha_hizon Ok I didn’t expect that 😳 #beautyph #selfcare #dazzlemesettingspray #dazzlemeph #hulasproof #beautytok #fyp ♬ original sound – rasha

There’s a reason TikTok is obsessed with Get a Grip, and finally, I got a front row seat to what it can do.

This Get a Grip Makeup Setting Spray is your final touch to 12-hour makeup that won’t move at all. With high-tech film-forming ingredients, your makeup turns fade-proof, waterproof, and sweat-proof. It also has hydrating and skin-loving ingredients we all know and love: hyaluronic acid and rose water. At this point, it’s like a guardian angel against makeup mishaps. 

The mist itself is refreshing and has a fresh coconut scent. Personally, I love that. Packaging-wise, while some may appreciate a handy bottle, I’m lowkey hoping for Dazzle Me to release a version larger than their original 60ml. Something that good might as well come in a bigger size.

I Tried the Viral Setting Spray and Here’s What I Think

@precyrto The Get a Grip Setting Spray isn't just talk. It served every claim on a silver platter. Waterproof? Check. Sweat-proof? Check. Life-proof? 100% yes. #dazzlemesettingspray #dazzleme #weartest ♬ r&b loop – Official Sound Studio

The moment I snagged the setting spray, I knew I had to recreate the trending swatch test. I swatched purple eyeshadow on both arms, and set the other one with Dazzle Me. In the video, it shows that the swatch with Dazzle Me didn’t budge at all.

Of course, I also did a full face wear test. For this one, I did my makeup around 8 AM, using my regular primer but skipping any retouching. It was the ultimate experiment—a long, busy, rainy work day. After 12 hours of work, I wasn’t really expecting anything anymore when I found myself drenched in that downpour on the way home. 

But here’s the thing: after all that traffic, sweat, rain, and hours of good ol’ hard work, I still had my blush, contour, and highlight. Typically, they fade fast, but for the first time ever, I came home around 9:30PM with my nose contour intact, my cheeks still blushing, and my highlighter blinding. Although I noticed a little shine on my forehead, no rain and sweat were strong enough to set off my setting spray.

Here’s How the Setting Spray Works on Powder vs. Cream Products


The NYLON Manila team tries Dazzle Me's viral setting spray

♬ Chill Vibes – Tollan Kim

I’ve heard that setting spray works better with powder-based products than with cream products, so let’s put that to another test. Only this time, the entire NYLON Manila team tried the Get a Grip Setting Spray. Here’s what we think.

As expected, it didn’t budge on powder-based products, but there’s a little smudging with cream-based products (and lipsticks). It’s honestly still impressive, considering that cream contours and liquid highlighters tend to fade quickly. Well, that’s a tip for all beauty girlies: this setting spray works best for powder products.

Final Verdict

For reference, here’s a before and after photo.

FINAL VERDICT: The Get a Grip Setting Spray isn’t just talk. It served every claim on a silver platter. Waterproof? Check. Sweat-proof? Check. Life-proof? 100% yes. Today, I gave the setting spray another go, and the moment that mist settled on my makeup, I was ready for anything. From attending an event to powering through a full workday, the Dazzle Me Get a Grip Setting Spray is the new holy grail. It’s safe to say, I’m stocking up on these bottles.

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