This Beauty Brand Marries Skincare And Makeup


Y.O.U Beauty blurs the line between cosmetics and skincare.

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Life’s hustle and bustle often means our self-care takes a back seat—and both beauty and skincare routines are no exception. We all know those multi-step routines can work wonders, but sticking to them religiously isn’t always a reality.

When life’s got you running from one responsibility to the next, nobody has hours for a whole 10-step skincare ritual. That said, today’s approach towards beauty shifted to skinimalism. But that doesn’t imply your skin should be compromised, right? As we dialed down routines, try to maximize the time with makeup products that has some skin-loving ingredients. Girl, imagine giving your face a double dose of TLC without the drama.

Makeup Meets Skincare with Y.O.U Beauty

When we’re slaying makeup for hours daily, let’s make every minute count for skincare too. What makes this trend of cosmetics unique isn’t added coverage or long-lasting wear, it’s the fact that they’re pulling double duty as moisturizers, protectants, and serums. Have you noticed products with extra boosts of hydration, thanks to hyaluronic acid and centella asiatica?

In the ever-evolving world of cosmetics, Y.O.U Beauty takes center stage with skincare-infused skin tints, concealer palettes, and cleansing balms. By incorporating ingredients such as Ceramides, Coconut Oil, and SPF, these products serve skin hydration, protection, and nourishment all at once.

Cloud Touch Blurring Skin Tint

Y.O.U Beauty Cloud Touch Blurring Skin Tint is a lightweight, skincare-infused, blurring liquid foundation that delivers a soft-matte finish. Formulated with Film-Forming Technology, it builds a breathable skin layer capable of locking in makeup for up to 24 hours, while providing SPF 25 PA+++ to help protect the skin from harmful UVA and UVB rays. Whether you’re in for a long workday or a weekend getaway, your skin’s sun-protected.

Cloud Touch Correcting Concealer Palette

Y.O.U Beauty Cloud Touch Correcting Concealer Palette is a multi-functional cream concealer that offers two shades of color corrector and two shades of concealer. Infused with Ceramides and Centella Asiatica, this palette brings you that smooth, buildable coverage that addresses your skin’s uneven tone while showing some love with the hydration and nourishment it’s been craving.

Gentle Clean! Deep Cleansing Balm

ICYDK, coconut oil is a natural ingredient known for its moisturizing properties. It is also the main ingredient in Y.O.U Beauty Gentle Clean! Deep Cleansing Balm, which gently dissolves makeup without stripping your skin of its natural moisture. Don’t stress, the balm’s nourishing ingredients are suitable for oily, acne-prone, and sensitive skin.

Simplicity Icy Glow Lip Serum

Aside from Hyaluronic Acid, Y.O.U Beauty Simplicity Icy Glow Lip Serum contains skin-caring ingredients such as Vitamin E, Meadowfoam Seed Oil, and Sunflower Seed Oil to maintain moisture on your lips and give antioxidant benefit. Think of it as a moisture-locking squad that also brings the antioxidant A-game.

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