Beauty Beat: Recent Drops From Our Favorite Filipino Beauty Brands That Deserve The Hype

Time to update the beauty kit.

Whether you’re a total makeup pro or a beauty beginner taking your first steps into the boundless world of beauty, July has the must-have makeup products just for you.

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Alright, it’s time to get real. We’ve all been there, scrolling through our feeds, bombarded with every beauty brand that hits the scene every month. From those so-called ‘makeup must-haves’ backed by celebs to those under-the-radar finds on TikTok, it’s a jungle out there! Like, it’s a total beauty dilemma to decide which mascaras, lipsticks, and blushes are actually worth buying. Well, worry less because we got you covered.

Girls, gays, and theys, are you ready? July has dropped an array of new releases from our fave local beauty brands, and best believe us, these ones are worth all the hype. We’re talking all about the biggest and boldest collections that will skyrocket your glam game to a whole new stratosphere.

Careline Cosmetics

Eyeliners wield that insane power to totally transform your entire look with just a few strokes. And guess what? The fun begins with the fact that there’s absolutely no one-size-fits-all approach to doing your eyeliner. You can do a messy party-girl look that would rival Maddy Perez, or you can lean into the clean-girl look with a classic cat-eye. Just like sunscreen, it’s time to take your eyeliner game seriously.

For that fool-proof flick, the Careline Graph-Ink liners are your partners in crime. True to their claims, these liners are waterproof, smudge-proof, and long-lasting—they won’t budge, period. But wait, it gets even better with the expanded version of their cult classic Graph-Ink liner. Now you’ve got endless options to slay your eyeliner style. Wing it, stamp it, line it, lash it—go crazy and get creative!

GRWM Cosmetics

Have you heard the talk about GRWM Cosmetics’ latest collection? It’s all the rage right now, and get this—it’s introducing a whopping 126 products! Yeah, you read that right. GRWM Cosmetics really said quality AND quantity. They’ve gone all out with this one, expanding on our all-time faves and introducing fresh, new formulas for every Filipina.

The beauty brand celebrated its second anniversary with one of the largest collections ever witnessed from a local beauty brand. The Mega Collection means business, featuring powerhouses like the All About That Base Makeup Prep Squad, The Radiant Skin Luminous Foundation, and The Shade Shifters. Again, there’s more! They’ve also served some extra love (and shades) to their cult classics like Radiant Tints and the Life-Proof Fixing Spray. As a morena who’s been into makeup at a young age, seeing more than three foundation and concealer shades in the Filipino market feels like a comforting embrace to my inner child.

Vice Cosmetics

Who doesn’t dig a little dupe? I mean, we’re all about those makeup and skincare finds. Whether it’s a similar shade or a spot-on formula, dupes are legit lifesavers for both makeup pros and beginners. If that’s the case, we have spotted an Hourglass Ambiant Lighting palette dupe from the Vice Cosmetics Aura Collection.

If you’re one of the OG Gandolls who were obsessed with the Aura Cheek Collection launched last 2018, well, the stars have aligned for you. Vice Cosmetics just re-launched their Aura Collection! This time around—let’s call it Aura 2.0—a new formula is introduced and there are also new eyeshadow quads thrown into the mix. My personal favorite? The Midsummer Lights tri-palette and Sunset Hues eyeshadow quad. It’s every on-the-go girlies makeup must-have.