5 Local Brands To Shop For The Perfect Cozy Preppy-Casual Outfit

Casual prep is in.

Browse these local brands to score stylish, cozy, preppy-casual pieces to add to your closet!

Related: How Jan Charlotte Venzon Created the It-brand for the Urban Muse at 22 Years Old

What’s in in fashion, especially for the new generation? A subtle mix of the classics, athleisure, graphic streetwear, old-money, and academia, that’s what. Whether you follow Western influencers or K-Pop idols, whether you call it “tenniscore” or Korean preppy academia, you would definitely recognize the rising popularity of the modern preppy, casual-cool aesthetic seen on the likes of Hailey Bieber and Kelsey Merritt.

The trend may or may not have enticed you to cop sweaters, tennis skirts, vests, collared knits, and subtly graphic pieces. If it hasn’t, then let these local brands, some of which are founded by Gen Z entrepreneurs, convince you to hop on.


East Prep Club puts a spin on old-school prep with subtly stunning graphic detail and an air of collegiate sophistication. Their pieces are inspired by varsity sports, classic charm, and stylish comfort. The brand also started a youth-led non-profit organization, The East Prep Project, that advocates for youth education, empowerment, and transformation.


Simple and sporty, Anakainoo Club boasts hoodies, shirts, caps, and giant neverfull tote bags all in their signature colorways perfect for the laid back individual. The lifestyle brand not just champions athleisure, but also being “healthier and happier.”


The Cloudnine Studios’ half-zips are classic, simple, and perfect to pair with anything. The brand also sells unique tsuno bags with their signature logo to complete an effortlessly stylish ‘fit.


A pioneer in the urban streetwear scene, Charlotte Folk’s pieces are statements in and of themselves. Their wide selection showcases the brand’s growth and creativity over the last few years, and their designs boast rich colors, aesthetically-pleasing detail, and an old-school feel the brand is now iconic for.


Prettiest also offers more casual and graphic pieces in colorful designs, but their collections all carry an air of youthfulness and laid-back fun. Their catalogue is often sold out, so always keep an eye out for new drops and restocks.

Continue Reading: College Fashion Staples: The Best Basics to Wear On Campus

10 Totes And Tiny Bags to Add to Your Versatile Collection

Giant totes or microbags?

Get ready to bring anything and everything (or nothing!) in these tote bags and microbags in a variety of sizes!

Related: Meet The Filipino Designer Turning Sako Bags Into Birkins

There’s no need to limit yourself to being a tote bag girlie or a microbag girlie! Different occasions call for different bags, and below is a list of both large-sized and teeny-tiny bags perfect for everything, from a day of onsite classes to a hot date, a night out with friends, and more.


Gentle Woman Canvas Tote

The Gentle Woman canvas tote—arguably the tote of the summer—adorns the arms of everyone from that girl in your foreign language class to influencers like Bella Racelis. The Bangkok-based brand saw a boom in sales as people flock to stores to snag themselves this tote that pairs bold simplicity with a bit of a graphic touch. The brand is big on female empowerment, stating on their website that “Our designs serve variety, modernity, functionality, and excitement straight to your closets.”

COS Oversized Quilted Crossbody Bag

This giant quilted bag is a textural dream that could fit everything you could possibly need. COS designs wardrobe staples with five principles in mind: timelessly relevant, beautifully crafted, sustainably minded, the perfect fit, and uncompromising quality.

The Good Tote

The Good Tote is a small local brand selling medium-to-small sized tote bags designed with eye-catching, colorful art and inspirational sayings. Their tote bags are unlike other canvas totes out there: they have pockets and zippers, for those who prefer to be able to sort their items inside and keep them there safe and sound.

Longchamp Le Pliage

Longchamp is a classic among generations, so it needs no talking up. But it has seen increased popularity among Gen Z as well due to its versatility, space, durability, and simplicity. While a little pricey, the bags are a great investment for school, the office, as well as traveling!

Anakainoo Club

Local streetwear and lifestyle brand Anakainoo Club—whose name means “to renew your mind”—offers large totes in classic colors as well as their signature green and navy blue. Their two-tone Neverfull totes are simple enough to match any outfit, but are sure to express an affinity for an active lifestyle.


Beyond the Vines

Beyond the Vines is another Singapore-based brand known for their colorful water-resistant dumpling bags. They offer their bags in a variety of sizes, from fullsize totes to the “Teeny Tiny Micro Dumpling Bag.” Dumpling bags come in plain colors and several colorblock combinations. They also come with short handles as well as a long adjustable strap, outer flap pocket, and a snap tab to attach keys or sanitizers to.

COS Quilted Micro Bag

COS Quilted Micro Bag
Image from COS website

The often sold-out quilted bag, nicknamed the “Cloud Bag” also comes in a smaller size! The pillowy Quilted Micro from COS is made with recycled material and has a zipper to keep your essentials inside. With it bags seen on stars like BLACKPINK’s Jennie, COS is shaping up to be a staple brand to watch.

Longchamp Le Pliage Mini

Another tote that has a smaller counterpart is the Longchamp Le Pliage. The Le Pliage XS handbags boasts the classic leather button flap and short leather handles, but comes in a cute little crossbody size. You can also check out their bright, graphic collaboration with arts magazine Toiletpaper here.

Charles & Keith Micro Koa Square Push Leather Bag

Charles & Keith comes in strong with this leather bag with fun flap details and an elongated body. The Koa micro is offered in several vibrant candy colors (and sizes as well!). The brand, despite having been a hot topic because of a TikToker and sparked discussion on the standards of “luxury,” consistently produces fun designs with quality to match.

The Leather Studio Manila

The Leather Studio Manila, whose Instagram is littered with leather items handpainted with artwork of dogs, is an artisan brand selling leather bags, tags, wallets, and other handcrafted leather goods. Their micro product, the Laya, features a crochet abaca base that adds a special Filipino touch to the bag.

Continue Reading: Say Hi To Longchamp X Toiletpaper: Your Classic Lepliage Tote’s Playful, Whimsical Twin

The Knit Trend Taking Over The ‘Gram And Where to Get It

Boring sweaters, who?

Sure, cuddle up in the coziest knits for the rainy season, but that crochet bikini looks absolutely gorg, too!

  1. MAISON GANTSILYO (@maison_gantsilyo.ph)

Dagupan-based brand Maison Gantsilyo has to be one of the cutest local Instagram gems up to date. We couldn’t help but comment the sparkly heart emoji all over their posts. She has everything, ranging from bralettes, bucket hats, bags, sweaters and yes, even face masks.

2. RECLAMARE.PH (@reclamare.ph)

Here’s a little something for the warm-weathered gals. Crochet tubes, vests, and even bandanas, which are all handmade with love by Reclamare.PH.

3. ILYANG ILYANG (@ilyang.ilyang)

Now, for a little edge. From the bio itself, “hardcore handmade,” Ilyang Ilyang’s pieces are strikingly head turners. Who knows? The cropped crochet vest might just be the next It-sweater in the coming months.

4. HOLY SWIM.PH (@holyswimph)

While we never know when our next jet-setting trip will be, it won’t hurt to lounge around the house in these knit bikini sets by Holy Swim. Trade your sheer cover-ups for these colorful crochet-kinis.

5. DE JAAV (@de_jaav)

De Jaav’s feed definitely gave us butterflies. Shorts with cut-outs, halter tops and lounge sets? Brb, adding everything else to cart!