BLACKPINK is dominating the gaming spaces, collaborating with one fun community gaming platform after another!
BLACKPINK is in your area—your gaming area, to be precise! Aside from slaying in the real world, the YG Entertainment girl group made up of superstars Lisa, Jennie, Jisoo, and Rosé have also made their way to the digital realm. The group has collaborated quite a few times with both PC and mobile games, proving that wherever they go, they always bring their signature musicality and impeccable style. Whether it’s a set of avatars with stylish outfits or an immersive storyline, each BLACKPINK game experience is cute, fun, and totally unique. Here are a few of those times where the ladies took over gaming like a boss.
BLACKPINK X ROBLOX: THE PALACE
The latest BLACKPINK game collaboration, BLACKPINK THE PALACE, launched August 25th on popular online game platform Roblox. The immersive experience allows fans and players to gather in a BLACKPINK-themed setting, decorate it, and host parties and games within the palace and the grounds. The members’ avatars will also pop up here and there for photo ops and interactive opportunities.
BLACKPINK X PUBG
The girl group has collaborated with hugely popular battle royale game PUBG twice: first in PUBG: Battlegrounds where they released a huge number of themed customizations that can make the gaming experience completely decked out in BLACKPINK gear such as outfits and supply crates. For the second time, they collaborated with PUBG: Mobile to hold an in-game virtual concert called BLACKPINK: The Virtual where the group’s special avatars performed. They also released a special track Ready for Love with an animated music video in collaboration with the game in July 2022, their first Korean release since The Album in 2020. Ready for Love was also included as the 8th track in their second studio album Born Pink (2022).
BLACKPINK X ZEPETO
We as a society simply can’t resist making little avatars and dressing them up, can we? When Korean metaverse app Zepeto blew up social media, people were able to do just that very thing—customize their avatars, dress them up, take photos with their avatar friends, and get creative. During the height of the pandemic, BLACKPINK partnered with Zepeto to hold the “world’s first virtual fansign” on the platform. BLINKs could interact with the girls’ avatars, win prizes like outfits and badges, and also watch a special Ice Cream performance with Selena Gomez!
BLACKPINK: THE GAME
Lastly, of course, BLACKPINK launched their own mobile game BLACKPINK: The Game earlier this year, where players can play as the girls’ producer and agency manager, complete puzzles and objectives to level up their own BP members, play minigames with friends, dress up the member avatars in cute little outfits, collect photo and video cards, and more!
The group also dropped a banging OST for the game, The Girls, on August 25 with an adorable and stylish animated video. They also celebrated the release with a party and fun games. The members revealed that they played the game themselves, and Jisoo even shared that she’s spent money on dressing up the other members in the game and interacted with several fans (even though no one recognized her in the game).
Though unusual, it’s not unheard of for artists, brands, and personalities to collaborate with games. For instance, multiplayer obstacle course game Stumble Guys recently collaborated with the Barbie movie and Mr. Beast, and Nicki Minaj is now a playable character in Call of Duty! In the end, you get to have fun playing a game and feel even more connected to it as you play as, with, or alongside artists you love. Who knows, you might just run into one of the members in an online game.
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