Browse these local brands to score stylish, cozy, preppy-casual pieces to add to your closet!
What’s in in fashion, especially for the new generation? A subtle mix of the classics, athleisure, graphic streetwear, old-money, and academia, that’s what. Whether you follow Western influencers or K-Pop idols, whether you call it “tenniscore” or Korean preppy academia, you would definitely recognize the rising popularity of the modern preppy, casual-cool aesthetic seen on the likes of Hailey Bieber and Kelsey Merritt.
The trend may or may not have enticed you to cop sweaters, tennis skirts, vests, collared knits, and subtly graphic pieces. If it hasn’t, then let these local brands, some of which are founded by Gen Z entrepreneurs, convince you to hop on.
EAST PREP CLUB
East Prep Club puts a spin on old-school prep with subtly stunning graphic detail and an air of collegiate sophistication. Their pieces are inspired by varsity sports, classic charm, and stylish comfort. The brand also started a youth-led non-profit organization, The East Prep Project, that advocates for youth education, empowerment, and transformation.
Simple and sporty, Anakainoo Club boasts hoodies, shirts, caps, and giant neverfull tote bags all in their signature colorways perfect for the laid back individual. The lifestyle brand not just champions athleisure, but also being “healthier and happier.”
The Cloudnine Studios’ half-zips are classic, simple, and perfect to pair with anything. The brand also sells unique tsuno bags with their signature logo to complete an effortlessly stylish ‘fit.
A pioneer in the urban streetwear scene, Charlotte Folk’s pieces are statements in and of themselves. Their wide selection showcases the brand’s growth and creativity over the last few years, and their designs boast rich colors, aesthetically-pleasing detail, and an old-school feel the brand is now iconic for.
Prettiest also offers more casual and graphic pieces in colorful designs, but their collections all carry an air of youthfulness and laid-back fun. Their catalogue is often sold out, so always keep an eye out for new drops and restocks.
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