GUESS’s Latest Collab Is the All-Smiles Aesthetic of the Summer


The GUESS x FriendsWithYou Capsule Collection was built for the spring fever, but we believe rocking it under the summer sun will feel just as breezy

Guess Greater China Brand Ambassador Oho Ou

GUESS is pulling out all the stops for its latest campaign with art collaborative FriendsWithYou. While the all-smiles collection was tailored for the Californian springtime, we can’t help but be reminded of an ardently warmer, but equally blissful vacation season on this side of the planet, at this time of the year. Let’s unravel the chic summer wardrobe that we can finally assemble with GUESS’s freshest team-up of 2021.

Built For The Heat

Spring is the season of renewal, rebirth, and of course, spring break. These are concepts that the collection embodies tactfully in its plucky use of childlike colors and kidswear-inspired designs. In this manner, the #GUESSxFriendsWithYou collection also manages to mirror the traits of spring’s warmer cousin, summer—well, the Phillippine summer to be exact. Don’t believe us? Here are a couple of quirks we found.

This baby yellow Cloud Tote fits as a matchable, cute hand-carry for your next summer trip. Cross your fingers that your next vacation won’t be ordinary, but rather a trip to any of the Philippines’s captivating collection of beaches.

Tagging along this beach escapade concept, this darling pair of rainbow-drenched Striped Shorts is the perfect choice of bottoms to frolic around the white sands with. 

A summer vacation may also mean snuggling at home; controller or remote in-hand, while you blast the cool winds of the air-conditioner on. These cloud-covered hoodies will do the trick in keeping you feeling cozy and looking cool at the same time.

The Trademark Boldness Remains

GUESS is no stranger to campaigns with intrepid statements. In this collaboration, the method to the Los Angeles-based collective’s madness was renewed with more subtle sensibilities.

Guess Greater China Brand Ambassador Oho Ou

Donning the hashtag of #TheLoveCollection, GUESS aims to incorporate the 19-year old collaborative’s powerful positivity philosophy, founded upon the pillars of Magic, Luck, and Friendship. Something noteworthy in this incorporation is that the collection was also able to express the freedom of Philippine summer to a tee. Here are a couple of our favorites that really capture the parallel:

This cartoon-laced Cropped Tee and Camp Shirt made us reminisce of the giddy, innocent bliss that every child felt in their stomach whenever school had ended in April.

The clouds and rainbows adorning this Tie-Dye Baby Tee, on the other hand, may symbolize the seasonal transitions of spring; but to us, it also captivates the untainted joy of playgrounds.

Taking Collabs To The Next Level

From 88rising to Blackpink, GUESS has placed itself at the forefront of fashion’s blurred borders with music and art, being unafraid to create entire collections that represent underground cultures like no other. With J Balvin suiting up for GUESS once again, this collab doubles down even further on the loose, groovy swagger that the Colombian reggaeton star’s signature sounds ooze in. This is no less visible with this dreamy Tie-Dye Crewneck & Jogger combination.

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This Stripe Logo Patch Tee not only looks like the perfect T-shirt for a hangout with your friends, but it also reminds us of the iconic tees brandished in GUESS’s first collaboration with New York rapper A$AP Rocky.

With a complete collection that yet again stretches the boundaries of streetwear creativity, GUESS establishes its foothold yet again in what has been a dynamic era in streetwear for 2021.

The GUESS x FriendsWithYou will launch this summer, and will be available at all GUESS stores nationwide and at the GUESS online store. To stay up to date, follow GUESS over at their Instagram and Facebook pages.