The Best K-Pop And High Fashion Crossovers We’ve Seen So Far

They're probably the biggest influencers in the world right now.

K-Pop stars starring in fashion campaigns and becoming rightful ambassadors of luxury brands? We’re not even surprised. From BTS and Louis Vuitton to 2NE1 and Jeremy Scott, here are our favorite high fashion crossovers so far.

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G-Dragon Big Bang CHANEL fashion crossovers k-pop kpop

Monsieur G-Dragon, as what the French fashion house calls him, has been an ambassador for Chanel since 2017. The leader of Big Bang is often seen in womenswear and styles them with accessories that reflect his sartorial choices. G-Dragon is one of the first few Korean stars who have become a friend of the house, having been invited by legendary fashion icon Karl Lagerfeld himself on several shows. G-Dragon was also the first K-pop star to be invited to Paris Fashion Week.

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Who else wants everything from Kai’s Gucci latest capsule collection? Having been a front-row fixture since 2018, it was a no-brainer that the Italian fashion house would finally announce the Exo member as their ambassador a year later and even starred in Gucci’s campaigns.


BTS Louis Vuitton fashion crossovers k-pop kpop

BTS aren’t only true hitmakers, but now, we can finally say that they are unequalled fashion kings in the K-pop world. Sure, they’ve done collaborations with FILA, McDonald’s, PUMA, and with frequent sightings in front row shows. But being hand-picked as Louis Vuitton ambassadors? That’s next level. Remember when they wore custom outfits on stage by former men’s artistic director Kim Jones? They did THAT.


Rose Blackpink Saint Laurent fashion crossovers k-pop kpop

How do you even get an actual co-sign from Saint Laurent’s creative director himself, Anthony Vaccarello? “She is the future Saint Laurent girl. It is in the way she lives, the way she leads her fashion, and the way she is free from the public,” Vacarrello says of Rosé. Recently, the K-pop star has also been appointed global ambassador of jewelry brand, Tiffany & Co.

READ MORE: Rosé Wore A Skirt Worth 4 Semester in College for their Late, Late, Show Performance


Known for his kitschy designs, Jeremy Scott had it in the bag when he got Bom, CL, Dara, and Minzy as his muses. Admit it, you’ve always wanted to dress like a 2NE1 member growing up. They were one of the first girl groups in K-pop who were bold enough to show their bad-ass side despite their contemporaries who were more branded as girly and soft.

READ MORE: LOOK: Are 2NE1 Finally Back in the Studio?


fashion crossovers k-pop kpop lisa blackpink celine

Before Blackpink’s Lisa became Celine’s global ambassador, the French fashion house was always in hot waters because of how Hedi Slimane veered away from former creative director Phoebe Philo’s legacy in womenswear. But when Lisa came into the picture, the search queries for their pieces leapt to more than 60% globally. Her impact!

READ MORE: Lisa’s Belt on Their Pretty Savage Performance is Enough to Buy A Roundtrip Ticket to Europe


fashion crossovers k-pop kpop jennie blackpink

They don’t call her “Human Chanel” for nothing. Along with Lily Rose Depp, Margot Robbie, and fellow K-stars, G-Dragon, Lee Dong Wook, and Shin Min Ah, Blackpink’s Jennie became their global ambassador just two years into the girl group’s career before they even blew up worldwide. It-girl status indeed.

READ MORE: Are You Ready for the Reign of Fashion Editor Jennie on Vogue Korea?


fashion crossovers k-pop kpop iu

Singer and actress IU was confirmed as the Italian House’s global ambassador early in 2020. The airport fashion of the “Human Gucci” (as her fans call her), front row looks, and magazine covers all see her wearing the luxury brand effortlessly. It goes without saying, she makes headlines all the time. She was even spotted wearing fellow K-pop star and ambassador Kai’s sweater dress from his capsule collection.

READ MORE: Wanna Catch ‘Em All? This Pokemon Go Crossover Allows Your Trainer To Sport the North Face x Gucci Collection


fashion crossovers k-pop kpop prive baekhyun

At the moment, Baekhyun of EXO has over 20.7million followers on Instagram alone, but his impact as co-creative director (along with CEO, fashion editor and stylist Danyl Geneciran) for Privé Alliance is unmatched in streetwear. Privé by “BBH” not only stood for his initials Byun Baekhyun, he also reflects his identity in the brand, and took inspiration from the phrase: “Be brave, be Humble”


fashion crossovers k-pop kpop jisoo dior

Blackpink’s Jisoo really went from K-pop’s mystery girl pre-debut to becoming the global ambassador or Dior for fashion and beauty. Business of Fashion even revealed that Dior’s net income in Korea skyrocketed to 250% in 2020. The French fashion house’s first female creative director, Maria Grazia Churi, was enamoured by Jisoo’s feminine and modern style, that she became the inspiration for their A/W ’21 collection.

READ MORE: Did Jisoo Just Wear a Bridal Gown As A Top on the Late, Late Show?


fashion crossovers k-pop kpop lucas burberry

Known for his street style and preppy outfits, Lucas Wong of WayV, NCT, and SuperM is Burberry’s global ambassador. Storming the fashion world isn’t new to him as he walked at Seoul Fashion Week in the past and is frequently being invited to Burberry’s shows in London and China. He was also seen wearing the British brand on his NYLON China cover shoot.


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