Beauty Beat: 8 Gen Z Celeb-Approved Brow Products and Where to Shop Them Online

Need some recos?

Achieving the perfect pair of eyebrows is non-negotiable – a sentiment that these Gen Z personalities would readily agree with.

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We have said goodbye to the times when alarms screamed at 5AM, and we beat our beauty blenders for a full-glam makeup look before school starts. In today’s beauty scene, the trend is keeping things effortless with a simple everyday routine. Yes, even our fave celebs skip over some steps to keep their looks lowkey and on-the-go. However, there’s actually a step that most (if not all!) beauty girlies can’t go without—your kilay. It doesn’t matter if you’re running errands or attending an online class, indeed, kilay is life.

Whether it’s a natural and bushy look or sharp and defined arches, achieving the perfect pair of eyebrows is non-negotiable. It’s one sentiment that Gen Z personalities like Ysabel Ortega, Criza Taa, and AC Bonifacio would simply agree with. Need recos? Let us provide you with the deets on the exact brow products and where to purchase them online.

1. Ysabel Ortega


I had fun making this :> Happy New Year!

♬ CUFF IT – Beyoncé

If you’re all about effortlessly defining your face, there’s nothing like slaying sculpted brows. Guess what? Ysabel Ortega is right there with you, backing the Brow Sculptor Duo from Strokes Beauty Lab. It’s an easy-to-apply waterproof microfine brow pencil that combines the benefits of powder, pencil, and wax for flawless brows. No fuss required!

2. Miel Pangilinan

@ponyofilm thank u so much for 20k!!!! #fyp #makeup ♬ 잘 자 Teddy Bear – NCT DREAM

Giving mad props to her 20k Tiktok followers, Miel Pangilinan drops her updated makeup routine. In the video, she’s all about that brow game, with the trusty Anastasia Beverly Hills Brow Wiz. This ultra-slim, smudge-proof, mechanical pencil with a retractable tip glides effortlessly to mimic brow hairs. While Miel is known as a beauty girl, this brow product should be a makeup beginner’s first splurge.

3. Lorin Gutierrez

@loringabriella i literally said my spirit animal was a cockroach bc it would survive anything and i relate to how resilient it is…. #fyp #grwm ♬ original sound – lorin

To achieve fuller-looking brows, Lorin Gutierrez uses REFY Beauty Brow Sculpt, which strikes the perfect balance between wax and gel. It’s more expensive than your average brow setters, but Lorin is making it seem like it’s worth the splurge.

4. Dalia Varde


happy sunday! 💗 lol the ending 😂 should i do more of these?

♬ original sound – dalia – Dalia

After being budol-ed, Dalia Varde started swearing by Happy Skin Cosmetics’ Holy Grail Brow Gel Laminator. It’s a multi-purpose must-have that helps you create any brow look, from naturally lush to prominently sleek. 

5. Criza Taa


criza taa eyebrow tut 😚❤️⬆️🛒

♬ sunet original – George Gherman

The mantra for today’s brow trends: Less is more. To achieve that brushed-up brows using only one product, Criza Taa applies a generous amount of the Brow Colorist from Strokes Beauty Lab. Don’t worry, she’s got your back too, revealing the exact shade she uses: Lucid White.

6. Bethany Talbot

@bethany.talbot My school kikay kit must-haves all found in Lazada! check the discounts this @Lazada Philippines #LazadaBirthdayBlowout Sale happening today until March 31! shop now! 🛒 #LazadaPH ♬ original sound – bethany talbot

If you’re always on the go like Bethany Talbot, the Vice Cosmetics Clear Brow Gel is your next brow bestie. It’s the perfect brow tool to comb, shape, and lock your eyebrows in place for a long day ahead.

7. Alexa Ilacad

@alexailacad_ Welcome to my first GRWM! 🤍💄 Here’s how I’ve been doing my everyday make-up lately. 😊 List of products ⬇️ – @elfcosmetics halo glow in medium/tan – @Lucky Beauty Inc brow grip – naturactor concealer in shade 140 – @GRWM Cosmetics Official radiance tint in cool peach, shady sunstick in 707 phoenix, glow tint in manila & seoul, lip booze in pink moscato #fyp #fypツ #makeup #viral #alexailacad #grwm ♬ Aesthetic – Tollan Kim

Alexa Ilacad is totally living for the Lucky Beauty Brow Grip, and she’s not alone! Among Gen Z celebs, this brow product is an absolute obsession. It’s a water-resistant clear gel that works wonders by conditioning brows and giving each strand that coveted laminated appearance.

8. AC Bonifacio

@andreebonifacioo Up for some challenge? Do this challenge with me and tag @readysetglowph ♬ Every Summertime – NIKI

For maximum hold, AC Bonifacio uses this brow pomade with a small spoolie. When it’s all about achieving those fluffy feathered brows, she turns to the READY SET GLOW Badass Brow and Hair Tamer.

Continue Reading: 12 Morenas You Can Look Up To For Beauty Inspo