New music, new single, new era. KAIA is bringing the party with Turn Up.
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With every new comeback, KAIA is seemingly giving us a new side to them. First was their pre-debut track KAYA, which screamed empowerment anthem. Then, there was the debut single Blah Blah, a pop-EDM number that took no prisoners with its explosive beat. Afterward, the P-pop girl group surprised us in the best possible way with the R&B bop that is Dalawa. (FYI, it’s currently their most streamed song on Spotify.) And now, the group kicks off what promises to be a strong 2023 with a bang courtesy of their new party anthem, Turn Up.
IT’S TIME TO TURN UP
Written by the members themselves and helmed by acclaimed K-Pop producer Lee Oh Won, who has worked with international artists such as Stray Kids, SHINee’s Taemin, TVXQ, SB19, and more, Turn Up is a fun and bombastic track all about enjoying your life. It displays the group’s signature brand of sass while reviving the bold, explosive sounds of early 2010’s dance-pop. By the opening seconds of the song, it invites the listener to hit the dance floor and just feel themselves.
“We got so busy stressing out about things that we couldn’t control,” shares KAIA. “This song somehow encourages listeners to break away from the mold, live in the moment, and let their body groove into the music. Sometimes all you need is to disconnect from the outside world and be yourself.”
In a time when we feel like life is trying to hit us at every angle, Turn Up is an escapist anthem here to remind you about setting one’s worries aside for the time being. With Turn Up, you’re transported to a world where it’s more than ok to take pleasure in moments that call for fun and adventure. “Because it’s upbeat and danceable, we thought a party concept will best for it, so people could have fun whenever they hear Turn Up,” adds the group. “We want our listeners to feel good as they vibe with the song.”
KAIA IS COMING FOR 2023
This groove and energy were on display with the group’s performance video of the song. Directed by Denny Lee and Jake Jung, the visuals to the self-penned tune find KAIA performing the track with synchronized choreography. Once the DJ starts playing this song, you need to get on the dance floor ASAP.
If Turn Up has gotten you excited for more KAIA, then you’re getting your wish as the track serves as a taste off their debut EP which will be out in the next months. The group is also set to perform at P-POP CON 2023 in March where they will hold their very first live stage of Turn Up. The girls are bringing it this year.
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