There’s a new P-pop girl group in town. Meet YGIG.
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If 2021 was the rise of the new generation of P-pop, 2022 was the year of sustained success as the new generation of groups proved their worth in the industry. From events like P-pop Con to shows like Dream Maker, P-pop is alive and thriving. This can also be seen in the handful of P-pop groups who have debuted and made noise this year. And as 2022 winds down, we have yet another new group hitting the scene. In less than a week since their debut, these girls have been hitting the ground running. Here’s what you need to know about P-pop’s newest girl group, YGIG.
YOU GO, I GO
YGIG is a seven-member girl group that made its debut on November 25, 2022. They come from SBTown Philippines, which is run by Geong Seong-Han, more commonly known as Tatang Robin. If these names ring a bell, that’s because it was the same company and CEO that helped make SB19 into the group they are today. This actually marks the first girl group under SBTown Philippines. The group consists of members Alexei, Darlene, Jewel, JM, Maeg, Haze, and Vien.
Their name YGIG, which means You Go, I Go, is meant to symbolize the teamwork that runs through the center of the group. According to Tatang Robin, YGIG was born out of the fact that girl groups have been killing the K-pop game as of late, and he’s hoping to see that success in the local P-pop scene. YGIG is aiming to make a name for themselves in the local and international pop scene as they help carry the mantle of the P-pop girl group. And helping them reach that goal is Universal Records Philippines, the label which signed them.
A LONG TIME COMING
SBTown Philippine’s first P-pop girl group has been a long time coming. The company initially auditioned thousands of would-be trainees to join their program before they were whittled down to the final seven. The girls were trained under the SBTalent Camp, which has built a reputation among P-pop fans for building the next generation of talented P-pop stars ready to take center stage. It took over four years for YGIG to become the group that it is, but so far, all that training has proven to be worth it.
THEY WORKED ON THEIR DEBUT SONG
YGIG made their debut with the track Shaba Shaba, a play on the Tagalog phrase, siya ba. The girl-crush song combines elements of pop, hip-hop, and trap for a strong debut. The concept behind the track is like a spell, both in the way of the song’s title and how it sounds. As the fun and catchy track goes on, it feels like the girls are putting you under a love spell.
The “Eenie Meenie Miney Mo” part in the chorus hits particularly hard and is a standout on the track. And the best part is that YGIG is also credited with working on their debut song. They have writing credits for writing the song’s chorus. Many fans have already taken a liking to the track. Even BGYO’s Gelo has shown love by listening to the song in one of his livestreams.
A FORMER THE VOICE CONTESTANT
While most people will soon be familiar with the members of YGIG as they begin their P-pop careers, one member is no stranger when it comes to the spotlight. This isn’t Darlene’s first time at the rodeo as the newly-minted P-pop idol was a contestant on The Voice Kids Philippines season one. She made it all the way to the grand finale where she placed fourth following JK Labajo, Darren Espanto, and Lyca Gairanod. That probably was a sign that Darlene’s time wasn’t ready, and after some years, she’s now ready to pursue her P-pop dreams as an idol.
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