Why do we get dressed? As existential as this sounds, Uniqlo dares to get into this introspective conversation with its commitment to clothes that are designed to make life better.
Over the course of the last two years, dressing up has seen a sharp shift. With the dramatic change of priorities as compelled by the pummelling of the pandemic, and with a lot of life being lived more limited in terms of movement, clothes by extension have become more pared down, comfortable, and essential. Mindful of the swing of the times, the flourish and frills of fashion took a necessary backseat and much like the resurgence of the cozy and cool, it was all about the simple, the classic, and the basic.
Needless to say, suiting for a day amid the looming uncertainty meant more considered and distilled choices for the everyday. Now, while life was and still is out of the ordinary, the keen understanding of Uniqlo, with its philosophy of simplicity remains as strong as ever, if not even more amplified in such curious times.
The mission of the brand has always been clear, which is to make clothes designed to make life better. It is this comprehension of the customer that considers choices above anything, which is of course, reflective of the lifestyles and innermost feelings of the consumer. More than anything, the commitment has always been anchored on quality, detail, function, practicality, and evolution. Always looking ahead, especially as inspired by life’s needs, Uniqlo always has an answer to a question like to introspect on from time to time: Why do we get dressed?
A Shirt A Day
This season, just as the season prickles our skin pins of sunlight and warms our skin with its shocking heat, Uniqlo LifeWear swoops in with swell of options that run the gamut from the delightful and delectable, contemporary and covetable, and fun and functional. From the full spectrum of offerings such as thoughtful layers, eye-catching prints, and inspired innovation, its core of ease and movement shines the most in the range of shirts that come in an assortment of styles, silhouettes, and shades to carry you through your moods across the week.
“Uniqlo is always dedicated to improving people’s lives through clothing,” explains Masato Kusumoto, Chief Operating Officer of Uniqlo Philippines. “We would continue coming up with new innovative clothing, such as our T-Shirt pieces, to provide better comfort and joy in our daily lifestyles.”
Made for every version of you, the Japanese global apparel retailer introduces its latest Core T collection just in time for the summer. Even in its simplicity, there is a lot of attention to how the unparalleled quality and versatility relate to one’s individuality. A building block to many a look, it is this focus on shirting that forms a foundation for many of your passions and pursuits. From the specialized to the stylish, there is a Uniqlo Core T shirt for you in any of its signatures such as the AIRism, Supima, Indigo Dry, and U Crew. Clearly, your days are covered in the best of Uniqlo LifeWear.
Further in its dedication to being a significant part to better one’s life, Uniqlo follows through beyond just the cycle of seasons. This month, it heroes the women, celebrating their power, truth, and inspiration in a selection of Uniqlo UT T-shirts imprinted with the vibrant and vivid vision of Filipino illustrator, printmaker, and graphic designer, Gica Tam. For International Women’s Month, this collaboration is at its core an appreciation for all that the woman is, the strides made, and the boundaries pushed every damn day.
Manifested in the themes of folktales and identity that is signature to the work of the Filipino artist, the storytelling seams through the special collection of Uniqlo UT as realized in symbols of strength, sensitivity, and sensibility. Aptly christened “Sibol” and “Sulong Filipina,” the unique pieces are a nod to the Filipino woman as rendered in optic elements that include flowers, visualizations of the woman, and an assortment of interests, creativity, and passions.
Rounding out their celebration of International Women’s Month, Uniqlo has partnered with The Flower Farm where you can give the gift of blooms along with your purchase of Uniqlo LifeWear, of course. Whether you stop by the store (Glorietta 5 Flagship) or through the Uniqlo App (where a 15% discounts awaits), the special experience is made available for all the women in our lives. Besides, who can resist a spruced up selection of flowers?
Keep It Simple
With Uniqlo, the primary focus, as it has always been, is with you, who you are, and what you believe in. It is simple, almost primal, but it is with their not-so-simple purpose of making your life better that truly elevates the brand’s initial simplicity into something that sears deep into the soul.
Now, that is what you call a true understanding of the art of dressing up even in the context of constant change. So, why do you dress up?