One of Korea’s highest-paid actors and sought-after heartthrobs joins the Y.O.U Beauty fam.
A month after announcing that he’ll be flying to the Philippines to meet his fans, Kim Soo Hyun has another trick up his sleeve. Today, HEBE Beauty Group’s rookie brand Y.O.U Beauty made sure that they’re in it for the long haul, tapping the South Korean actor to be the face of their current campaign.
With Kim Soo Hyun’s huge fan base and 13.5 million followers on Instagram alone, Y.O.U Beauty’s already 10 steps ahead by having him be part of their story. You’re most probably familiar with his roles in My Love From The Star or It’s Okay To Not Be Okay, and it’s not secret that his journey to becoming an actor was not easy. Together with Y.O.U Beauty’s long-lasting dedication to perfecting their product line and making their consumers dream big with Kim Soo Hyun at the forefront, we’re pretty sure the brand has anchored on the right people.
“His journey, commitment, and dedication made him one of Korea’s most successful actors. We believe he can inspire everyone to go after their dreams and have a positive and confident attitude towards achieving their goals,” says Y.O.U Beauty’s Brand Manager, Mike Cabbo. Things are shaping up to be more than okay with Kim Soo Hyun and the beauty brand that heroes the all too important you. We’re in it for the long journey, aren’t we?
Y.O.U Beauty is one of the fastest-rising beauty brands at the moment, best known for their philosophy of 1+1>2. Beginning their journey in 2018, they’ve combined their expertise in science and technology and the goodness of nature and managed to create products that range from makeup, skin care and body care.