SB19 members are always ahead of the curve.
If you like P-Pop group SB19’s music videos and visuals, you have their youngest member to thank for: Justin De Dios. His body of work speaks for himself—it’s bold, filled with thoughtful details, and unexpected. Not only is he the vocalist and visual of the group, but he also serves as their creative director.
Still don’t believe us? Well, Justin graduated with a degree in Multimedia Arts at the De La Salle College of Saint Benilde. He also recently launched his own business, selling stationary sets and tote bags for artists like him. How Justin balances everything in between trainings, we’ll never know. From writing and directing one of SB19’s early music videos to being one of the brainchild of their concert, Back In The Zone, here’s proof that Justin De Dios is slowly becoming one of P-Pop’s visionaries.
WHEN JUSTIN WROTE AND DIRECTED SB19’S MV, HANGGANG SA HULI
One of their most heartbreaking songs, Hanggang Sa Huli talks about unrequited love with the right person, but wrong time. It features the members drawn in anima style by Juju Art and was written and directed by Justin De Dios. Anyone else saw small details that you might have missed like the Soundbreak poster on the wall, the ‘SB Transit’ bus and A’Tin scholarship? Yes, he did that.
HE’S THE CREATIVE DIRECTOR BEHIND SB19’S HIT SONG, WHAT?
SB19’s What? may just be one of the most complex and compelling music videos in recent OPM history. Trust us when we say that you’ll feel more proud to be Filipino as soon as you finish watching. The five-minute MV showed the members in their own different worlds, and showed how you can turn things around for yourself with hard work, while being proud of your roots. This is also the same video that made a lot of noise for Justin’s talent in conceptualizing. In the behind-the-scenes documentary, he shared the symbolism behind the worlds of each member. Like Stell portrayed as a farmer, Ken in the junk shop, and many hidden details that were unexpected. The docu also revealed that it was his first time taking on the role as creative director and even made the storyboard for the entire music video.
JUSTIN CREATIVE DIRECTED SB19’S BACK IN THE ZONE CONCERT
If you thought the youngest member of SB19 was going to stop soon, you’re wrong. Justin didn’t just limit himself to conceptualizing music videos, he got out of the zone (pun intended) and directed their sold out concert as well. Justin made sure that each stage was different in every performance BITZ, especially with their solo numbers. “Ngayon ko lang na-realize na after graduation nung napasok nako sa industry na parang ah, hindi lang pala ‘don ‘yung limitations ng pwede naming gawin. Malawak pa, pwede pa,” Justin says in an interview.
BITZ (or Back In The Zone) was so well-received, fans requested for round 2. But despite getting the praises for his ideas, he shared that being the creative director for the concert made him appreciate how the production team consulted him every step of the way. He also had to make time on top of the group’s trainings and rehearsals to create the decks showing his vision.
HE PLAYED A ROLE IN THE STUNNING PERFORMANCE VIDEO FOR SB19 AND BEN & BEN’S RENDITION FOR MAPA
Not crying, our eyes are just a little sweaty from this band version of SB19’s MAPA. We literally felt goosebumps all over with how the musical arrangement of this performance together with Ben&Ben hit the right spot. And even more, the calm but homey feeling of the music video to match the heartfelt song. We’re not surprised as Justin De Dios was credited creative consultant.
JUSTIN CONCEPTUALIZED THEIR NEWEST MUSIC RELEASE, WYAT
Veering away from the modern world, SB19 time traveled to the different decades in their newest music video, WYAT (Where You At). From the set to the outfits, Justin De Dios’ creative direction skills did not disappoint with how vibrant and almost accurate the visuals were. Here’s to hoping he’d share more of his process in conceptualizing in the future cause so far, he’s been nailing everything.