beauty brands with advocacies ph

5 Beauty Brands With An Advocacy Worth Supporting

Slay and serve—with a purpose.

These beauty brands are redefining what it means to be beautiful—inside and out.

Related: More Than Makeup: How MAC Cosmetics Confronts HIV/AIDS With A Lipstick

As the beauty industry in the Philippines rises with each passing day, we’re treated to new beauty trends, more Filipina content creators, and an amazing array of homegrown beauty brands on the market. With more and more people embracing the power of self-expression and self-care, it’s the perfect time to redefine what it means to be beautiful—inside and out.

From female empowerment to eco-friendly ethos, these five beauty brands are ensuring a better (and more beautiful) world through their advocacies. So, why not infuse your beauty routine with a touch of purpose? Because true beauty isn’t just about the products you use—it’s about the positive ripple effect you create with every swipe, dab, and blend.


In a world where beauty brands were once solely crafted for women, the genuine championing of women themselves has sadly become a rarity. Well, AVON boldly breaks the mold.

From awards shows celebrating inspirational women in the industry to spirited fun runs advocating for breast health awareness, AVON emerges as the trailblazer, unwavering in its support for Filipinas. Their dedication surpasses mere product sales; it’s a commitment to uplifting and empowering women in every facet of their lives. For this beauty brand, it’s not merely about outward appearances; it’s about igniting a sense of empowerment and confidence that radiates from within, enveloping women in a halo of self-assuredness and strength.


With her ability to influence, inspire, and encourage others towards eco-friendly choices, beauty brand Bioten has enlisted Nadine Lustre for a campaign to plant 88,000 trees for the Aetas of Yangil, Zambales.

Initiated in 2020, this 20-year reforestation project aims to invest in and protect the natural world by planting trees, recognizing them as our first line of defense against typhoon-related disasters. The figure of 88,000 represents the 88% of ingredients of natural origin found in Bioten’s Skin Moisture line, reflecting the shared commitment of both the brand and the actress to take tangible actions towards sustainability.

Colourette Cosmetics

Colourette Cosmetics? We fell for them first as one of the first ~morena-friendly~ beauty brands, but they’re totally smitten with us too! With their tagline ‘Beauty in all ways, always,’ they’re all about serving products proudly made by Filipinos for Filipinos.

Back in 2015, when they first burst onto the scene, their mission was crystal clear: empower every Filipina and ensure they see themselves splashed across ads, social media feeds, and campaigns. Fast forward to today, and Colourette is more than just makeup—it’s a movement. Because let’s face it, everyone wants to feel represented in the fabulous world of beauty.

GRWM Cosmetics

Choose beauty brands with a purpose and paw-sitive impact on our furry friends. GRWM Cosmetics believes that their goal-getters are ready to create a world where every animal is loved. Recently, they partnered with the Pawssion Project to champion this cause with their fan-favorite Milk Tint.

While they have an array of shades to choose from, all proceeds from the Pomelo shade are donated wholeheartedly – a hundred percent to this non-profit organization dedicated to the rescue, rehabilitation, and rehoming of abused and neglected animals. If you’re ready to make a difference one Milk Tint at a time, this campaign was launched last February 14. Sure, Valentine’s Day is over, but that doesn’t mean we should stop showing love whenever we can.

M·A·C Cosmetics

Put your money where your mouth is by purchasing a lipstick that fights for people struggling with HIV/AIDS. Through their collaborations worldwide, M·A·C VIVA GLAM relentlessly pursues its mission, reaffirming its dedication to raising awareness and making an impact with every VIVA GLAM Lipstick sold. After all, changing the world one lipstick at a time? Talk about a beauty statement.

In the Philippines, proceeds from this lipstick line actively aid charities dedicated to diminishing new HIV infections and assisting individuals grappling with HIV/AIDS, notably Positive Action Foundation Philippines Incorporated (PAFPI). PAFPI operates as a non-profit organization, striving to empower those affected by HIV/AIDS and their families, fostering a life filled with happiness, normalcy, and productivity within a supportive community.

Continue Reading: Women to Watch: Avon and NYLON Manila Award a New Wave of Multifaceted Women