More Than Makeup: How MAC Cosmetics Confronts HIV/AIDS With A Lipstick

Serving for a good cause.

Put your money where your mouth is by purchasing the lipstick that not only enhances beauty but also donates 100% of its proceeds to charities supporting those affected by this epidemic.

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Amidst the enduring battle against HIV/AIDS in the Philippines, a new obstacle emerged during the COVID-19 pandemic. By June 2023, the HIV/AIDS & ART Registry of the Philippines (HARP) had reported over 1,100 confirmed HIV-positive individuals, casting a stark light on the ongoing struggle. To make matters worse, this fight encountered a setback with disruptions in HIV testing and treatment, prominently highlighted by the Department of Health (DOH). There was a 61% decline in HIV testing and a 28% decrease in treatment initiation, indicating substantial barriers in delivering vital HIV-related health services and programs to communities.

As December 1 rolled around, marking World AIDS Day and calling for action against HIV/AIDS, M·A·C Cosmetics, a brand recognized for its commitment to social causes, reached out to the Philippine community. It wasn’t all about makeup; it presented an opportunity for everyone to contribute to the battle against HIV/AIDS through an extraordinary and impactful initiative. Remarkably, it showcased how a simple lipstick could make a life-saving difference.

All About M·A·C VIVA GLAM Lipsticks

Since its inception in 1994 by M·A·C founders Frank Toskan and the late Frank Angelo, VIVA GLAM was born out of their direct observation of the HIV/AIDS epidemic affecting their community in Toronto. Their visionary creation, the M·A·C VIVA GLAM Lipsticks, pledged to donate 100% of their selling price to support organizations aiding those affected by HIV/AIDS. Fast forward nearly three decades, and the impact has been profound, with VIVA GLAM raising over $520 million USD and counting.

Through global partnerships and extensive collaborations, M·A·C VIVA GLAM relentlessly pursues its mission, reaffirming their dedication to eradicating HIV/AIDS, making an impact with every VIVA GLAM Lipstick sold. After all, changing the world one lipstick at a time? Talk about a beauty statement.

M·A·C Cosmetics in the Philippines

In the Philippines, proceeds from M·A·C VIVA GLAM lipsticks actively aid global charities dedicated to diminishing new HIV infections and assisting individuals grappling with HIV/AIDS, notably Positive Action Foundation Philippines Incorporated (PAFPI).

PAFPI operates as a non-profit organization, striving to empower those affected by HIV/AIDS and their families, fostering a life filled with happiness, normalcy, and productivity within a supportive community. Their ongoing commitment to HIV/AIDS prevention and control in the Philippines involves providing essential support and tailored responses to address the needs of individuals and families navigating life with HIV/AIDS.

In Recognition of World AIDS Day

In a heartfelt tribute to World AIDS Day, M·A·C Cosmetics collaborated with an array of artists, digital creators, and influential personalities, including Daniella Roi, EJ Nacion, Jorence de Limos, Mela Habijan, and Teree Daisuke. Together, they showcased their unwavering support by visiting the H4 Ward of San Lazaro Hospital, underscoring their dedication to making a meaningful impact. This gathering aimed to empower and gather support for the crucial mission of combating HIV/AIDS, spreading awareness, and preventive measures.

“Giving back to our community has always been core to our brand DNA, and we are proud of the incredible strides M·A·C VIVA GLAM has made in helping people affected by HIV/AIDS over the past three decades. However, there are still millions of people around the world who continue to be impacted by the epidemic,” says Aïda Moudachirous-Rebois, Global Chief Marketing Officer at M·A·C Cosmetics. “This World AIDS Day serves as another key moment to rally our community around our mission of creating an AIDS-free generation.”

Here’s How to Help

Despite significant strides made in decreasing AIDS-related fatalities and new HIV cases over the past few decades, the battle persists. Presently, over 39 million individuals globally are grappling with HIV, an issue that disproportionately affects specific groups—primarily young women, adolescent girls, gay and bisexual men, transgender women, as well as racial and ethnic minorities.

Put your money where your mouth is by purchasing the lipstick that not only appreciates beauty but also donates 100% of its proceeds to charities supporting those affected by this epidemic. It’s a chance to enhance your glam game while making a difference. Head to the closest cosmetic store and snag the M·A·C VIVA GLAM lipstick today. Together, let’s spread the word and aid those affected by HIV/AIDS.

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