A milestone and a moment, this isn’t just another skincare launch. Going beyond just skin-deep, Skin by BYS will make you feel good in more ways than one.
You don’t need to spend an ungodly amount of hours spiraling into the blackhole of beauty videos on YouTube to convince you that the most important of the process is your blank canvas, the skin. Whether you find yourself hopelessly obsessed or barely getting into the swing of things, ask any self-respecting beauty junkie or beauty casual and they will swear that the secret to great makeup is skincare. Sure, you may have all the access to paint yourself in all the colors of the world, but if the base isn’t cared for, all that makeup will be for nothing. This is why every cosmetics brand has at some point diversified into skincare. It is the essence, really. Eventually, they will get into it. It is just a matter of time. And for BYS, the beauty empire moored by being yourself, the time is now with the introduction of Skin by BYS.
This is more than just saying hello to an already saturated market for skincare, because Skin by BYS is a milestone in itself being an innovative initiative developed in the Philippines for the global brand. Meaning, this will not only be launched locally, but it will be distributed all over the world as well. And to have done it all amid the punishing persistence of the pandemic? The drive of the brand is really unequalled.
“We are forging exciting new ground like never before,” says Angie Goyena, General Manager of IFace, the distributor BYS Cosmetics in the country. “This time, our dream of making the Philippines lead when it comes to skincare innovations on the world stage has become a reality.” But more than just creating a powerhouse line of products, Skin by BYS comes with a timely and all-too important reminder: love yourself harder.
Love Yourself Harder
We’ve heard it all before: you are what matters. Hardly a groundbreaking communication in just about anything, you have to admit, even this fragment of empowerment has become exhausted over the years. Of course, everyone is important, but how far does one actually care for you?
A product of a period that is often described as unspeakable and unthinkable, Skin by BYS doesn’t promise a revolution powered by extremes. Instead, it figures itself into a moment of escape at times when it gets too much to bear. Carving out a pocket of relief in the form of the indulgent and therapeutic skincare, the latest addition to the landscape of well-being is going beyond just reminding you to take care of yourself. This time, Skin by BYS wants you to love yourself harder.
There is nothing gentle about this premise. (Well, except the products, but we’ll get that to in a bit.) As the brand phrases it, “It could be tough love—but in a good way.”
“It is much harder to love ourselves without the filters, without the makeup, without the armor. It’s harder to love ourselves without the skin-perfecting makeup or the eyeliner flick,” details Angie Goyena. “But it is exactly when we are most vulnerable, most raw, and most unfiltered that we need to love ourselves a little more fiercely, a little harder.”
The Journey With Skin By BYS
Charged with powerful, natural ingredients that target a scope of skin concerns such as dryness, irritation, dull and uneven skin tone, elasticity, and aging, Skin by BYS goes beyond the typical cleanse, treat, tone, moisturize, and protect with its formulation fortified by Botaniceutical Plus – 10. Ethically crafted, hypoallergenic, and replete of harmful chemicals, our own seven-step journey of self-love begins with the Extra Gentle Micellar Water, which is a no-rinse of swirl that sloughs away a layer of impurities, setting the skin up nicely for the gentle circling of the Extra Gentle Milk Jelly Cleanser. Even without the typical textural abrasions that buffs the skin, it still leaves the smoother and brighter even after just a wash. Then, to even out the chemistry of the skin, a few careful pumps of the Extra Hydrating Balancing Toner formulated with the necessary hyaluronic acid is all you need to make you want to playfully pat your face after.
If you want to zero in on brightening, then the Extra Glow Brightening Serum is a must-do for your next step. Unlike most serums, this one is concentrated even in consistency, which not only makes application less streaky and messy, but it also assures one of a compact delivery of skin boosters such as papaya and lime fruit extract, and vitamin C. At this point, you will realize how easy and effortless the products of Skin by BYS stacks up on each other. It is this attention to detail that really ensures one of the level of care and attention that went into the making of this skincare line. Following the precise process with the Extra Brightening Eye Cream and Extra Glow Face Cream, that sullen and sallow state of your skin (presumably from late, late nights brought about by stress and a string of binge-worthy shows) is brought to life. For those who detest the feeling of products that leave a sticky residue, you will not experience that, as it not only easily glides, but it quickly absorbs as well.
A standout from a range of already many good things, the Skin by BYS Extra Effortless Pore Perfecting Sunblock not only functions as a lightweight, broad-spectrum line of defense with SPF 50 PA+++, but it also can function as a pore-blurring, oil-controlling primer before you put on makeup. The most important part? No white cast here for those flash-worthy selfies after application.
Any extension of expression needs a source of inspiration, yes. But it also needs a space to really expand its reach to fully live out one’s liberty. More than just sensible skincare, Skin by BYS comes in as that comforting hug we cannot get or give quite just yet. While we wait in vain for that day to come again, we will use the time we have to give our skin all the love it needs and deserves. And when we reach the clearing in our neck of the woods, by grit and grace, we will be feeling good in more ways than one.