Guided by his principle of “purpose over profit,” Archie Carrasco was named the Master Entrepreneur in the Media and Entertainment Industry at the 2022 Asia Pacific Enterprise Awards.
It goes without saying that the pandemic has drastically hit many industries. But while some businesses have undeservedly suffered a sorry state, some entrepreneurs have turned the daunting challenges into opportunities for growth. One of them is Archie Carrasco, the Chairman and CEO of the Philippines’ premier media company, AGC Power Holdings Corporation (AGC PHC), whose entrepreneurial grit and excellence during the hardest times has earned him the title of Master Entrepreneur in the Media and Entertainment Industry at the prestigious Asia Pacific Enterprise Awards 2022.
PURPOSE OVER PROFIT
During a special gala dinner held in Penang, Malaysia last October 20, Archie Carrasco added yet another laurel to his achievements in business when he received the accolade from the prestigious Asia Pacific Enterprise Awards (APEA), which honors his outstanding innovation and contribution in the field of media. Just last June, he was given distinct recognition as one of the 15 Rising Tigers and Nation Builders under the Men and Women Who Matter List 2022 at the Asian Leadership Awards.
As the premier entrepreneurial award recognition in Asia, the APEA has been empowering entrepreneurs from all over the region since 2007, grounded on their mission of institutionalizing sustainability, fostering innovation, and accelerating growth. This year, APEA puts the spotlight on the incredible efforts of entrepreneurs in various industries in navigating business challenges in the era of COVID-19.
Among them is Archie Carrasco, who has fostered one of the most influential media conglomerates from the ground up during the pandemic. He has diversified AGC PHC from what was once a lone homegrown publishing company, One MEGA Group Inc. (OMGI), to an ecosystem that now includes subsidiaries like Digistar PH, which offers 360-degree marketing solutions, a full-scale production house 7640, and Mega Global Licensing Inc., which is the home of international brands like Vogue Philippines and NYLON Manila.
“When your intention is pure, magic happens naturally—and the right path to your purpose becomes clear,” says Carrasco. This is in line with his guiding principle of “purpose over profit,” believing that one should be committed to positively impacting the lives of others, be it the audience or employees. True enough, Archie Carrasco has been showcasing Filipino talent through AGC PHC, producing resonant content while also providing opportunities for hundreds of employees. “This is what this award means to me and my entire team: affirmation that the energy and passion that we pour into our work is leading us towards a higher purpose.”