RM, Jin, Jimin, J-Hope, V, Jung Kook, and Suga of BTS are using their influence to push you to reach for your dreams in their latest commercial film collaboration.
The last time that the Filipino ARMY’s were able to catch a glimpse of the Grammy-nominated super group was in 2017, for BTS Live Trilogy Episode III: The Wings Tour In Manila. In a time when we least expect it, BTS sent a comforting and empowering message through their campaign collaboration.
A few days after the record-breaking success of Bang Bang Con 21, Smart released their interactive commercial film with the world’s leading pop icons, bringing an all-too important message to ARMY’s all over the world.
The creative geniuses that they are, and in collaboration with creative agency, Dentsu Jayme Syfu, Smart was able to create eight gigantic sets to illustrate each member’s words of encouragement. After months of preparation down to the actual shoot, it was truly a product of the team’s blood and sweat, fortunately, without tears. (Tears of joy, maybe, because as of this writing, #SmartSeven, #PassionPurposeBTS, #LiveSmarterBTS are trending.) No wonder it’s indeed a dynamite hit with a message.
BTS is known to put hidden meanings in their MVs, collaborations, and their performances. Can you spot them?
Why the stairs? It symbolizes defying the challenges that everyone is facing today.
RM reminds us to KEEP LEARNING as he opens a book.
Jung Kook wants us to KEEP INSPIRING as he enters a recording studio.
Jimin encourages us to KEEP CONNECTING.
Jin alerts us to KEEP CHASING YOUR PASSION.
Suga’s message is to KEEP LIVING YOUR PURPOSE.
V pushes you to KEEP EXPLORING.
And J-hope tells you to KEEP MOVING.
All the members of Bangtan Sonyeondan have expressed how they miss performing. But through the love and support that the ARMY, they were able to break more records this year, a testament that truly, life goes on. So, it makes the most sense to hear this soundtrack BTS’ smartest film collaboration yet. Here, it is as if you are able to hold your bias’ hand, close your eyes for a few seconds, because this, as with all things, will pass.
As for the beautiful photo cards and other surprises, we are also tuning in to see what else this collaboration with BTS has in store for us. And we will be first in line to tell you what we know.
Could this be part of the BTS Universe? Tell us your thoughts.