From ‘comfortable choice’ to coveted style staple, Crocs is cooler than ever.
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In the wild world of fashion, where trends sprout from the unlikeliest of seeds, Crocs have blossomed into an unexpected style sensation. Once our go-to clogs during childhood, these shoes strutted onto the cool kids’ block, becoming established as a wardrobe must-have even now that we’re adults.
With celebrity collaborations—think Crocs x Justin Bieber—and high-end brand partnerships like Balenciaga, Crocs seem to be only getting better with time. Becoming more than a mere fad, you might be asking yourself, what exactly propelled these shoes into becoming a bona fide style staple in the fashion scene? Here it from these it-girls and boys and young influencers working within the fashion industry.
Adaptable and Trendy
Adaptability and trendiness lie at Crocs’ newfound coolness. When fashion moves faster than a runway model, being able to keep up is everything. “I believe it’s the brand’s knack for adapting to the current style trends while staying true to its unique identity,” muses Cess Tan, a fashion content creator with an eye for flair.
Crocs effortlessly glide from laid-back streetwear to high-fashion statements, proving that comfort and style make the perfect pair. With a diverse array of designs to suit every mood and aesthetic, it’s no wonder Crocs have become the go-to choice for the fashion-forward crowd.
Comfort Doesn’t Mean Compromise
Comfort has always been a staple in the Crocs playbook, but they’ve managed to turn comfort into the life of the party without missing a beat. With designs that scream innovation and materials that practically throw a comfort party for your feet, Crocs provide support and cushioning while staying effortlessly stylish.
Visual designer Emz Geraldo captures the post-pandemic sentiment perfectly, likening it to being enclosed in a box of comfortability. He highlights, “Wherever is the most comfortable, that’s where we most likely vibe. Not only is it comfy, but it’s also versatile; it can be your footwear at the corner of your room or stylish statement slippers outside to match your y2K baggy pants!”
Marketing Strat? 10/10
Crocs’ triumphant return to the fashion limelight can be attributed to their marketing strategy, a perfect concoction of nostalgia, humor, and creative collaborations. By skillfully working through social media platforms and embracing the infectious energy of Gen Z culture, Crocs has brilliantly rebranded itself as the go-to accessory for the Instagram generation.
Echoing this sentiment, PR Manager Nicole “Bats” Batungbacal highlights the transformative power of collaborations. She says, “What makes Crocs cool now compared to before would be the collabs they have with other brands. I feel that it adds a different spin on how people can see the brand and how they can style it as well. Collabs are another way to add creativity and innovation to a brand, and Crocs has been doing very well in that area!”
Colour, Style, and Silhouettes
Now, we can’t ignore the starring roles played by color, style, and silhouette. It’s a party for your feet with a diverse palette of hues and patterns to choose from, accompanied by innovative silhouettes that cater to every whim. Crocs have become the Cinderella slipper for all—whether you fancy the classic monochrome or crave the spotlight with bold, eye-catching designs, there’s a pair to dance to the beat of your style.
As Content Creator and Fashion Design & Merchandising Graduate Zoie Garcia gracefully puts it, “I think it’s the new & experimental silhouettes that they have now!! So far away from their usual, basic silhouette, and I think people love how fresh it is!!”
From Formal to Casual Cool
From black-tie affairs to laid-back weekends, Crocs have cheekily waltzed their way into every nook and cranny of modern life. No longer reserved for the playground or sandy shores, Crocs have even become fashion chameleons for all ages.
As content creator Ivan Kervi keenly points out, “I guess one of the things that made Crocs trending nowadays is that they can be matched up with any outfits from casual to formal, and they are also comfortable to wear.” So, whether you’re strutting in your dressiest summer dress, kicking it in your comfiest sweats, or somewhere in between, Crocs are your trusty sidekick.
Jazzed Up with Jibbitz
Let’s not overlook the jazz-filled flair that Jibbitz bring to the table. These customizable charms provide wearers with the opportunity to infuse their Crocs with a personalized touch, elevating an already iconic accessory. Whether adorned with pop culture references, cute animals, or 3D designs, Jibbitz introduce an extra layer of individuality to Crocs.
As expressed by fashion content creator Zoe Vinluan, “The fashion world is so diverse now, and it’s honestly more of a ‘wear what you want’ vibe, where people won’t judge as long as you’re confident! People even embrace your style more if it’s curated to your own personality! And to me, when I see Crocs now, they’re just so cool being all jazzed up with Jibbitz you can customize! Plus, they’re so comfy, and you can literally pair them with so many outfits!”
All About the Crocs Echo Storm
With these sentiments and more, Crocs continues to push the boundaries, as seen in their latest drop, Echo Storm, a disruptor in streetwear fashion that’s turning heads and stealing hearts. Part of the progressive Echo Collection, this new sensation effortlessly fuses comfort with an entirely fresh form, breaking the mold in the world of footwear.
The Echo Storm blurs the style lines, toeing the boundary between clog and sneaker. Picture this: a molded upper crafted from Crocs’ eco-friendly Croslite material—the echo of the renowned Echo Clog, but now with an added twist. Enter the ultra-plush neoprene sock featuring lightweight mesh, ensuring a fit so snug it’s like a stylish hug for your feet.
Sure, you’ll find hints of the familiar, but the Echo Storm’s daring mix of materials propels it into a league of its own, far beyond the ordinary offerings from Crocs. So, if the choice between clogs and sneakers has you in a style dilemma, fear not—the Echo Storm is here, the perfect fit for those who dare to be different.
Continue Reading: Crocs Might Finally Be Cool Again. But What Exactly Do You Wear With It?
