Lorem ipsum dolor sit amet consectetur adipisicing elit. Esse facere obcaecati, dicta a pariatur eligendi tempore error suscipit repellendus necessitatibus recusandae praesentium sit temporibus, hic aspernatur assumenda cumque? Commodi, nam! Lorem ipsum dolor sit amet consectetur adipisicing elit. Dolorem repellendus esse aut, ratione quo molestiae minus pariatur tenetur, facere unde praesentium mollitia soluta ex sed velit facilis quae iste sapiente? Lorem ipsum dolor, sit amet consectetur adipisicing elit. Ducimus dolorum cum modi eveniet, natus, mollitia iste minus cumque tempora nulla debitis, accusamus ut alias corporis. Perspiciatis commodi voluptate reprehenderit culpa! Lorem ipsum, dolor sit amet consectetur adipisicing elit. Eligendi reprehenderit totam minima, iure eius odio odit ut assumenda dolore accusantium. Totam quod consectetur mollitia minima doloremque facilis tenetur molestiae unde. Lorem ipsum dolor sit amet consectetur adipisicing elit. Corrupti, et hic. Maiores doloremque fuga sapiente, perspiciatis itaque distinctio omnis earum. Ea aspernatur tempora eos beatae enim! Possimus optio dolorum repellat? Lorem ipsum dolor sit amet consectetur adipisicing elit. Doloribus culpa magnam, neque, nemo corrupti alias hic aliquid distinctio ipsam molestias dicta, assumenda eos dolore. Modi cumque eveniet corrupti. Ipsam, sint. Lorem, ipsum dolor sit amet consectetur adipisicing elit. Pariatur voluptate ipsam fugit labore, perspiciatis quam iure tempore cumque nesciunt, excepturi sequi dignissimos nam odit autem odio consectetur. In, amet harum! Lorem ipsum dolor, sit amet consectetur adipisicing elit. Mollitia assumenda reprehenderit deleniti quos doloremque nam praesentium eos quae vitae optio velit qui sint sapiente et, illo officia aspernatur expedita? Deserunt! Lorem ipsum dolor sit amet consectetur, adipisicing elit. Atque deleniti quis modi dolorum cumque adipisci aut, quisquam doloribus optio aliquid! Cumque facilis ratione delectus architecto. Aut nesciunt vel sequi expedita. Lorem ipsum dolor sit amet consectetur adipisicing elit. Architecto doloribus illum cumque numquam praesentium vero, ad repellendus animi! Sed quasi dolor tempora ipsa magni ut dolore quisquam dolorem quae corporis? Lorem ipsum dolor sit amet consectetur adipisicing elit. Voluptate nihil nisi adipisci velit iste officiis neque quasi quibusdam rem mollitia, nam odit, ex qui porro exercitationem nulla? Quibusdam, exercitationem autem. Lorem ipsum dolor sit amet consectetur adipisicing elit. Non aliquam quibusdam quis dolore nulla ullam, dolores officia omnis. Fuga blanditiis consequuntur odit adipisci officiis maiores velit sint illum cupiditate eaque. Lorem ipsum dolor sit amet consectetur, adipisicing elit. Nulla ad ea enim consequatur vitae! Quaerat ex unde, maxime eos ea velit dolores aliquid illum culpa numquam eaque molestiae voluptas qui. Lorem ipsum, dolor sit amet consectetur adipisicing elit. Ratione aperiam esse maiores? Reprehenderit voluptates quo recusandae mollitia magni ut, optio, quisquam, suscipit accusamus dolore sit quas aliquid praesentium aperiam numquam? Lorem ipsum dolor sit, amet consectetur adipisicing elit. Error fuga harum facere saepe nisi velit eaque aperiam sit praesentium magnam vitae at, hic exercitationem. Dignissimos sapiente quam quaerat nobis corporis!

The Rise Of #BookTok: How TikTok Revolutionized The Way We Read

Yes, it will definitely help you finish that book.

BY Acer Batislaong

09.27.2022

Bibliophiles, rejoice! There’s a new community to help you satisfy your book-loving desires.

Are you one of those people engaging in tsundoku, a Japanese term that aptly refers to people who hoard books, but not actually read it? Are you currently lost or worse, drowning in a sea of titles and are now far down the rabbit hole? Or do you just want to keep updated of the latest YA novel character you can cosplay? #BookTok may just be the perfect place for you.

Described by TikTok as “the go-to hashtag for books, reading, writing and everything in between,” #BookTok is a thriving community that has now garnered a total of 70.7 billion views on the platform as of this writing. The videos range from passionate readers reacting to recent titles to a 20-second video of Will Smith promoting his book to the tune of Circle Of Life from The Lion King.

THE RISE OF #BookTok

It was early last year when the #BookTok phenomenon began to take off. Several publishers noticed that the books, which showed up on the platform suddenly took up the best-selling spots in the market. Much to the surprise of publishers, writers, and readers, TikTok has evolved into the best and ideal platform to sell books.

@mypatrochilles was supposed to post my review for this savage song today but i accidentally deleted it so ito muna😭👍 #booktok #booktokph #itendswithus #colleenhoover ♬ Fine Line – Harry Styles

According to NPD BookScan, a company that tracks sales of publications in the United States, #BookTok became a key player in the sale of 20 million printed books in 2021 and the 50 percent growth of the sales this year so far. Furthermore, NPD Books has said that no other platforms have achieved this kind of success in the industry.

@angeenoelm yes, we cry when we read lmao. #booktok #booktokph #booktokphilippines #books #reads #bookish #fyp #foryoupage #foryou ♬ Material Girl is Bleeding Love – Ben Vertz (Mash Art)

Unlike traditional book reviews made by publishers and authors, #BookTok is dominated by young adults, mostly female creators who make videos highlighting their emotional journey with the books they read, most of the time screaming, sobbing, even throwing the book across their room out of frustration.

THE FUTURE OF READING

Milena Brown, marketing director of the publishing company Doubleday, has told The New York Times that the reason why book sales explode through #BookTok is because of the “grassroot explosion of people creating the videos,” and the growth that ensues organically because of the boost by word of mouth.

@bryanhoardsbooks Prepare to be sick of me this Pride! Here are some books with Sapphic/wlw rep to diversify your shelves! ❤️🧡🤍💜 #booktok #booktokph #queerbooktok #sapphicbooks video inspired by @dreareads ♬ Sapphic Books – Drea🇵🇷| Queer Books & Fandom

#BookTok became so successful that TikTok signed a partnership deal with Barnes & Noble and even launched #BookTokChallenge to “help people expand their minds through reading,” and inspire others to do the same. Just a week ago, the video-sharing app also collaborated with the Penguin Random house in releasing a new feature which allows users to tag their favorite books in their videos.

@bryanhoardsbooks SEND HELP! #Booktok #BooktokPH #Bookworm #YAbooktok #BookRecommendations #AGoodGirlsGuideToMurder #Books #FYP #Booktoker #AGGGTM ♬ Amityville Horror – Scary Halloween Sound Effects – Halloween Sound Effects

If you need book recos or even writing tips, here are some of the Filipino #BookTok reviewers that you can check out:

ANGEE 📖 (@angeenoelm)

@angeenoelm
five star reads I want to read for the first time AGAIN #booktok #booktokph #booktokphilippines #fyp #foryou #foryourpage #xyzbca #bookrecommendations
♬ original sound – angee – angee

KLAI 🏹 (@mypatrochilles)

@mypatrochilles
this review is chaotic lmao #booktok #booktokph #radiosilence #aliceoseman #bookrecommendations
♬ space girl – Frances Forever

ALEX 📖 (@__alex.reads)

@__alex.reads
miss hoang literally put mirrorball by taylor swift into a book #booktok #BookTokPH #booktokphilippines #bookreview #theheartprinciple #helenhoang
♬ original sound – alex 📖🇵🇭 – alex 📖

BRYAN 🍂 (@bryanhoardsbooks)

@bryanhoardsbooks
A Good Girl’s Guide to Murder is being adapted into a TV show! We’re finally going to see Pip and Ravi in action and I’m so excited! 🥺 #booktok #booktokph #agggtm #agoodgirlsguidtomrder #bryanhoardsbooks
♬ Say So (Instrumental Version) [Originally Performed by Doja Cat] – Elliot Van Coup

ANDREA 🍰 (@girlbossinred)

@girlbossinred
happy women’s month from me & @_fullybooked 💘 #booktok #booktokph #booksbywomen
♬ original sound – andrea 🍰 – andrea 🍰

GABS 🤓 (@readsbybgc)

@readsbyalex
books that will be hitting your tv screen part 7! #books #booktok #booktoker #romancebooks #romancebooktok #thenoshow #betholeary #verity #colleenhoover #colleenhooverbooks #allthelightwecannotsee #thelostapothecary #uglies #ugliesbookseries #joeyking #chasestokes #movies #tv #tvshow
♬ All the Things I Hate About You – Huddy

NICOLE DACUYA 🤗 (@thebookishnics)

@thebookishnics
#booktok #booktoker #booktokph #booktokphilippines #fyp #fypシ #fypシ゚viral #fypp #bookworm #bookish #annotate #writing #books
♬ Happier Than Ever – Billie Eilish

May you find the best title that you’ll ACTUALLY read. Enjoy!

Continue Reading: Witness the world collapse in the intense teaser trailer of ‘the last of us’

Lorem ipsum dolor sit consectetur adipisicing e Nylon Manila ||

Nylon Manila