What Makes blk Cosmetics The Gen Z-Approved Beauty Brand?

They want to hear from you!

Straightforward but with a lot of stories to tell, local beauty brand, blk Cosmetics, is dedicated to make beauty uncomplicated for this generation and many more in the future.

Uncomplicated beauty—this has been the very premise that not only built the foundation of local beauty brand, blk Cosmetics, but also guides them in their journey in the driven and diverse landscape of makeup. Fuss-free but every bit fun and fabulous, the approachable spirit of the brand has endeared itself to everyone from the beauty casuals to the beauty junkies. From multi-use sticks and creams to an apparent for the tropical, it is no surprise that blk Cosmetics is a mainstay in many a beauty kit.

The popularity of the proudly Filipino brand, which is the brainchild of co-founder Jacqe Gutierrez, Stephanie Abellada, and Anne Curtis-Smith, has extended itself from beautifully made, top quality, and highly considered products that to an aspirational sun-soaked lifestyle that you want in on. Seen everywhere from ambassadors to loyalists tapping warmth into the apples of their cheeks, smearing shimmer on their lids, and painting their pouts with pigmented formulas for everyday IRL and online, especially on Instagram and even TikTok.

The younger generation have gravitated to blk Cosmetics, which is also vegan and cruelty-free (PETA-approved). It comes to no surprise then that in the first ever NYLON Manila Big, Bold, and Brave Awards, blk Cosmetics emerged as the Gen Z-Approved Beauty Brand. “We promise that we’ll continue to work hard to come up collections that will keep you guys excited,” beams Anne Curtis-Smith on behalf of the blk Cosmetics team. And it’s not just for lip service, because for every chapter of romance, travel, and wedded bliss, there are stories of endless summers, 90s nostalgia, and universal truth making up the brand that is uncomplicated, but memorable.

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