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Beauty

No One’s Doing It Like Them: BINI Is Now In Their Beauty Guru Era

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They're born to win.
BY Lyn Alumno
09.02.2022

They’re dropping a collaboration with international makeup brand Maybelline ?

“It’s B-I-N-I.” The opening line of the nation’s girl group, BINI, was nothing but fire when they dropped the teaser video for their collaboration with makeup brand, Maybelline New York. The 8-member P-Pop group is in on the road to becoming It Girls, with Filipino designer Francis Libiran dressing them up, their tracks going viral in Korea, and now, landing a major co-sign with Maybelline.

READ MORE: BINI’s Na Na Na Is Going So Viral Even K-Pop Idols Are Doing The Dance Challenge

Entitled “Made For All,” BINI’s Jhoanna, Stacey, Mikha, Gwen, Aiah, Maloi, Colet, and Sheena were decked in Stabilo bright colors in their concept photo for a new song and music video. The graffiti behind them also had the words “gender,” “shade,” and “color,” making it known that inclusivity matters to them, Maybelline, and of course, their fans.

Truly born to win and made to last, BINI has always brought out their A-Game. When you have empowering lyrics like “I might be young, but I know, I know what I want” (Pit A Pat) and “I used to be so careless, but now I’m more than fearless” (Born To Win), you know they’re on the right track.

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