Are You Ready For James Reid’s Loverboy Era?

"Let's boogie on out the party."

You can’t help but groove to James Reid’s new single, u & i. It’s a bop!

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James Reid has released a new music video for his latest track u & I.  In the neon-drenched and sultry video, Reid is joined by Victoria’s Secret model Kelsey Merritt (in a wedding gown) as they get sexy to the song’s groovy and funky beat. This comes after their photo has made rounds online drawing speculations from the crowd. “I can feel your sacred energy / It’s calling out for me / I’m all about this feat / Then there’s no hiding I can’t see,” the music goes in Reid’s signature alluring vocals.


Reid’s latest single is part of his highly anticipated album LOVESCENE that is slated to drop in October. Last month, the 29-year-old multihyphenate revealed via a tweet that he was supposed to release an EP but instead decided to put out a 10-track album. “There was just too many songs I wanted to share with everyone. So be ready,” the tweet read. Last midnight, Reid also hosted a fan event through TikTok live on Careless Music’s page. 


Apart from the LOVESCENE album, Reid also teased an upcoming mixtape with Nadine Lustre and Liza Soberano. “It’s something really fun, a lot of collaborations. Like for example, you’ll hear a song with me, Nadine, and Liza in one track,” the Careless Music founder said.  He also shared that the special mixtape will be released sometime in October. “It’s a very unique and one of a kind collaboration,” he added. Also, it was recently revealed that James will be featured on K-band The Rose’s upcoming album, HEAL.

Last July, Reid, Soberano, and Careless Music’s CEO Jeffrey Oh were spotted at the headquarters of South Korean entertainment agency Starship Entertainment. Oh posted the photo with a caption “Careless x Starship” teasing a possible collaboration between the two music companies. 

Also something to be excited about is Reid’s possible collab with GOT7’s BamBam. “James, you know, he’s one of my good friend[s] I just met not too long ago,” the Thai K-pop star shared during his solo fansign event in Manila. “Yeah, I think, if I have a chance, I will be happy to have a collab with James Reid.” The two were last seen with Soberano and the Careless crew having a night out at a restaurant in Makati. If u & i is a teaser of how the rest of his album is going to sound, we can’t wait for it to get here soon enough. Props also to James and Careless Music’s marketing team. They really got the internet shook with those photos and James and Kelsey. And the fact that the single album art is that pic, they gagged us with that one.

u & i is out now on all streaming platforms.

Continue Reading: Handle With Care: How Careless Music Made People Listen And Take Them Damn Seriously