Your fave’s fave eyewear brand is back with even more goodies with Gentle Monster’s latest collaboration with Jennie Kim.
Related: 7 Things You Need To Know Before Going To Gentle Monster’s First Store In Manila
Gentle Monster and K-pop’s head it-girl, Jennie Kim, are back to spice up the eyewear game once more. The K-pop superstar and global eyewear brand have teamed up for a collaboration called JENTLE SALON, a collection that transcends the realm of eyewear through its eye-catching charm designs, encouraging a diverse expression of style. And the best part? Gentle Monster is going big by launching the collection through pop-up stores in 13 cities worldwide, including the Gentle Monster store in BGC. Want the deets on the new collection and what to expect at the JENTLE SALON pop-up in BGC? Then scroll down.
WHAT IS THE JENTLE SALON COLLECTION?
Whenever Jennie and Gentle Monster drop a new collection, it always makes for a moment, and that continues with JENTLE SALON. The collab presents an eyewear collection embellished with eye-catching charm designs that encourage a diverse expression of style. Composed of eight different frame silhouettes, the JENTLE SALON collection features fun, customizable elements such as detachable charms as well as temples that slide into one’s hair, resembling a barrette.
Spice up your look with eleven charms that reflect Jennie’s favorite things like capybaras, pearls, and clouds, amongst an on-trend yet refined line of eyewear through Gentle Monster’s official on and offline stores. The imagery in the campaign, captured by artist and photographer Petra Collins, creates a sense of magic with an analog lens which invites viewers to experience JENTLE SALON’s magical dreamscape.
HOW DOES THE BGC POP-UP LOOK LIKE?
True to Gentle Monster’s ethos of turning the surreal into reality, the pop-up stores have been transformed into a fantasy world that is quintessential Jennie. Inside the JENTLE SALON BGC pop-up store, nostalgic stuffed animals are reinterpreted through the eyes of Gentle Monster, expressed as fantastical objects centered around mythical unicorns, manifesting Jennie’s dreams.
Most notably, the pop-up’s main attraction, aside from the eight styles and eleven charms you can purchase, is a giant unicorn object adorned with hairpins. As for prices, prepare to spend anywhere between 15,000-20,000 pesos for the frames and 1,000-3,000 pesos on the charms.
WHERE IS THE POP-UP LOCATED AND WHEN IS IT OPEN?
The JENTLE SALON Pop-up store is located at Shangri-La at The Fort, Manila, 5th Ave, Taguig, and will be there until June 30. The store is open from 11:00 am – 10:00 pm from Sunday-Thursday and 11:00 am – 11:00 pm from Friday-Saturday. Also, there’s no need for you to reserve a spot or pre-register to enter. Just step right in, even if you don’t plan on buying anything and just want to do some window shopping.
Photos from Gentle Monster, Kimweeebol, and Meetkeso
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