Going beyond the typical print magazine, the MyZine is where creativity meets personalization.
Is print dead? It’s a question that has been asked over and over again when it comes to the publishing industry. And while the act of buying and reading magazines has definitely changed over the decades as cultures shift and tastes change, it’s also safe to say that the answer is no. Print is still kicking, especially in a growing section of Gen Z who see the value of collecting print.
Print magazines still have their space in the cultural zeitgeist. Just look at NYLON US, who recently re-entered making print magazines after years of going all digital. Quite fittingly, we also are embarking on our take on the print magazine this year, one that combines Gen Z storytelling with customization that emphasizes curating what you want. Here’s everything you need to know about the NYLON Manila MyZine.
CURATE, CUSTOMIZE, COLLECT
We here are no strangers to print. In 2021, we launched our fanzine, our homage to a mini-magazine and poster that has been fronted by some of the biggest Gen Z faves. This year, we’re taking things to the next level with our entry into the print market. But it isn’t the been-there-done-that magazines you typically see on store shelves. Instead, the MyZine takes the form of a special binder designed to be a cop-worthy addition or starter to your collection.
Inside the MyZine binder will be pages of the print packs. During select months of the year, we will be dropping a set series of print packs, with each pack being 16 pages each. Each pack will center on a certain theme and manifest in a bevy of content that we’ve always shared and championed. Expect a mix of articles, listicles, features, essays, interviews, print-exclusive photos of Gen Z personalities, interactive worksheets that you can write, draw, cut out, and do so much more on, and other special inclusions.
That’s right, the interactive pages of the magazines you collected in your childhood are back. And the best part is that the MyZine puts customization front and center. For starters, you can decorate the binder in any way you want to make it uniquely you. Next, you have free reign to arrange and change the order of the print packs and pages inside the binder as you see fit. You can have the articles go first then the worksheets, have the worksheets in one section then the features, or you could just have a binder filled with one type of content, the choice is yours.
Finally, pick and choose what pages and content you want in the binder with the print packs you purchase. Buy the whole series (which we recommend you do), or just add to cart certain packs. It’s called MyZine for a reason, after all.
PRINT GETS PERSONAL
Take full control of your reader experience with the MyZine. This interactive magazine puts the spirit of accessibility and personalization front and center. Personalize your binder to your heart’s content as you add, rearrange, and interact with the pages in this format that centers on YOU. Think of it as a photocard binder and you’re collecting photocards. But instead of waiting for new albums and photocards to drop, it’s print packs that you insert inside the MyZine binder.
Series 1 of the MyZine is set to drop this May 15. Centering on the theme of “Just Be” and living your life as who you are, we can’t wait for you to get your hands on it when it launches online and in stores. The binder will come in five colorways (black, blue, yellow, red, and white), while Series 1 will feature three volumes of print packs. Volume 1 is the Starter Pack, where you learn more about the cover star and yourself with this series’ cover story, fun worksheets, and more.
Volume 2 is the Style Pack where you can get inspired to be experimental with your next OOTD with the Series 1’s fashion editorial, fun worksheets, and more.
Volume 3, meanwhile, is the Confidence Pack brimming with perspectives and stories to help you feel more at home in your own skin.
You can buy the MyZine binder separately for 200 pesos. Each print pack can be purchased separately for 100 pesos each. As a special offer, you can also purchase the complete set that comes with all three print packs of Series 1 and a MyZine binder for 450 pesos.
Future editions of the binder and print packs will include special inclusions such as sticker packs and other decorative items to further customize your MyZine so stay tuned for that. And if you’re wondering, let’s just say the cover star for the launch of the MyZine is going to make a surreal appearance.
