Quiccs has done it again, this time with his historic collaboration with Jollibee for a toy unlike any other.
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You can’t claim that you had a top-tier childhood if you never had a Jolly Toy. Whether as a gift from your parents or a reward for a job well done at school, there was nothing like getting a Jolly Toy with your Kiddie Meal. Jollibee decided to take that feeling to the 11th degree with their collaboration with Quiccs for a product that had netizens talking and toy collectors racing to grab their own.
Quiccs Maiquez, more commonly known as Quiccs, is one of the most successful toy makers in the Philippines known for his TEQ63 robot figures. He’s worked with the likes of Johnny Walker and adidas, and he can add another collaboration to his list with his recent team-up with Jollibee. JolliTEQ, the Jollibee-coded variant of Quiccs’ TEQ63 figure, made its debut at TOYCON 2024 this past June 14-16 and became a highlight of the show. From its design, packaging, and more, here are some of the reasons we’ve been loving Quiccs’ latest collab.
IT’S JOLLIBEE IN QUICCS’ SIGNATURE STYLE AND DESIGN
INSTAGRAM/JOLLIBEE
While JolliTEQ is a collaboration with Jollibee, the fast food chain gave Quiccs the autonomy to design the figure. Hence, the final design of JolliTEQ marries Quiccs’ passions, such as anime, robots, hip-hop, and graffiti, with Jollibee’s signature colors. The limited-edition Jollibee variant of the TEQ robot toy also comes in the same sizes as the regular TEQ63 figures, 3-inch, the standard 6-inch, and 12-inch. It’s always nice seeing an artist have his creative language shine in collaboration with a major company.
THE PACKAGING IS SICKENING
INSTAGRAM/JOLLIBEE
The packaging alone for the JolliTEQ deserves its flowers. The Jollibee-ness of this collab even comes through in its cool packaging, which is inspired by the spaghetti and palabok boxes you get from Jollibee. “Sa boxes naman, inspired by the spaghetti, Palabok boxes. Very iconic kasi ‘yung Jollibee design. In fact, we patterned the boxes din to that style para very charming ‘yung dating. Sabi nga nila, ‘Box palang, ulam na’,” shared Quiccs. It looks like you’re taking home a takeout meal, except what’s inside is more expensive than anything on Jollibee’s menu.
IT’S A HISTORIC FILIPINO COLLAB
INSTAGRAM/JOLLIBEE
Quiccs is no stranger to working with big brands for collaborations. But this just feels different from how it’s a Filipino artist working with a Filipino brand. This partnership marks a series of firsts for both the creative and the company; it’s Quiccs’ first time working with Jollibee and vice versa, the first homegrown local brand Quiccs has partnered with, Jollibee’s first time with an art toy designer, and the first time the fast food brand has made a serious splash into the toy collecting space. Philippine culture has always been a strong influence for Quiccs (the 63 in TEQ63 represents the Philippines’ area code), so seeing the celebrated Filipino artist unite with a local brand feels correct.
IT’S A TRUE COLLECTOR’S ITEM
INSTAGRAM/JOLLIBEE
If you know Quiccs, then you know that his figures are investments and the stuff of toy collectors’ dreams, and that remains true for JolliTEQ. The 12-inch version will set you back a cool 25,000 pesos, while the 6-inch comes in at 6,500 pesos, and the 3-inch at a sensible 3,500 pesos. In true hype-building fashion, only a few hundred pieces were made available at TOYCON 2024 that quickly sold out, with more stock set to drop soon. If you can get your hands on one, know that you have a true collector’s piece in your collection.
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