From trading cards to playing for hours on a Nintendo Game Boy, Katy Perry and Pokémon promise this milestone to be the very best like no one ever was.
Has it really been 25years since Pokémon first came into our stream of geeked out consciousness?
If you happen to have been at the beginning of it all, as in collecting and trading the cards, playing the video games on a Nintendo Game Boy, tearing out magazine clippings and forming a collage out of it, furiously memorizing the PokéRap, and sitting in front of the television voraciously watching every episode of the anime week after week, then guess what? You’re old. Not that it’s a bad thing, but whoa, where did the time go? With many editions and adventures that have followed since, there is nothing quite like the robust imaginations of the Pokémon universe. Evolving with the times, but keeping its core values of camaraderie, consistency, and courage intact, there is a reason why the beloved Pocket Monsters from Japan endure to this very day.
Everyone was into Pokémon at some point, even pop stars. In fact, some still are. One of them might be a little surprising, but if you really think about it, the admiration does make complete sense. “Where you were directly affects where you are now,” writes Katy Perry on her Instagram. “Meaning…I can’t believe I used to trade my POGS for @Pokemon cards at lunch in junior high and now I get to be part of the #pokemon25 celebration…let’s just say I’m feelin pretty electric about it.”
A pleasantly shocking team up, Katy Perry joins Pikachu and the gang who are represented in the time capsule video of sorts that travel from the genesis of a Poké Ball rolling up to the imminence of a celebration. Partnering with the iconic franchise on P25, a yet-to-be-revealed musical festivities with Universal Music Group, Katy Perry is truly psyched to be part of the Pokémon canon. “I love being a part of anything that is playful and is good storytelling and has really good messages to share with the world,” the singer reveals in an exclusive interview with People. “Now having a child myself, I understand that it’s so important to play. This is a continued extension of who I am.”
There is little known on what the rest of the year looks like for Pokémon, but after its major fashion and gaming collaboration so far, and by all accounts so far, it is going to be quite the charming and colorful coming together. “Every party needs a playlist,” declares the iconic franchise on its website. “Pokémon is teaming up with some of the biggest names in music including pop icon Katy Perry, and you’re invited to join the fun!” As entertaining and bright as the spirit of Pokemon stands to be, it also is most importantly, uplifting. “In this moment of unknown, there are dependable places and characters and institutions and people, and I hope I can be one of them,” says Perry in the same published conversation. “That’s what I hope for in my personal self, and even in my involvement with this collab.”
In a world inundated with odd collabs left and right, this is certainly one of those we thought we didn’t need, but as it turns out, we actually do. Whatever the efforts will reveal itself to be, whether it be releasing a special new song or a recording of her own take on the Pokémon theme song and the Pokémon: First Movie anthem, Don’t Say You Love Me, we’re already feeling the tingling sensation as early as now. If they say it’s going to be electric, it sure is going to be electric, especially if Pikachu has anything to do with it.