There’s no turning back! It’s time we make ourselves our number one priority, which iWhite Korea already does
Contrary to popular belief, we should always put ourselves first. Yes, selflessness is a great and admirable quality to have, but it’s never wrong to take a step back and realize that we’re spreading ourselves too thin in trying to prioritize the needs, wants, and even feelings of everyone else. There are many ways that can help us choose ourselves, and skincare is one of them. It forces us to take a break from everything and just do whatever it is we need to do for the betterment of our skin, and iWhite Korea stands by that completely as they also put us and our skin concerns first.
Me, myself, and I
iWhite Korea, one of the first Korean skincare brands that landed in the Philippines in the 90s, wants nothing more than for us to put ourselves first. It’s already at the beginning of the name itself as the “i” signifies exactly that. Meanwhile, the addition of “White” is to emphasize finding solace in the purity of nature that brings this feeling of clarity, which stems from the Korean term Malg-eum. Lastly, placing “Korea” at the end simply highlights their East Asian roots.
Self-care through skincare
As a brand, iWhite Korea hopes to rekindle our experience of receiving, opening, and trying out our first Korean skincare, which is very easy to achieve through their three product lines: Daily Skincare Line, Acne+ Skincare Line, and Power Brightening Line.
The iWhite Korea Daily Skincare Line that consists of the Facial Wash Whitening Vita, Extra Pure Toner Essence Whitening Vita, and Aqua Moisturizer Whitening Vita creates a cool and hydrated feeling after each use. Ideal for all skin types, this skincare line provides a deep cleansing to remove excess oil, increases the skin’s moisture level, and protects the skin from cellular damage.
For a calmer feel and more soothing skin, the Acne+ Skincare Line is the right way to go. Its Acne+ Facial Wash, Acne+ Toner Essence, and Acne+ Aqua Moisturizer help calm our skin that’s being irritated by impurities like blackheads and pimples. Used daily, these iWhite Korea products also detoxify the pores to help control sebum or oil build-up, as well as smoothen the skin to keep it acne-free.
Last but certainly not least, iWhite Korea’s Power Brightening Line ultimately creates a more glowing complexion. Thanks to its Glow-Up Whip Wash, Glow-Up Toner Essence, and Aqua Moisturizer Glow, this skincare line essentially reveals the skin’s brighter glow by revitalizing and strengthening it, all while preventing the formulation of dark spots. Ideal for dull and tired-looking skin, these products help in releasing our natural glow from within.
Creative Direction GARI SY
Photography KIERAN PUNAY
Beauty Direction PEACHES GARCIA and GARI SY
Makeup ANGELINE DELA CRUZ
Hair JA FELICIANO
Model CASSANDRA LAFORTEZA
Shoot Coordination ERICA LUNA, MAE TALAID, and MJ ALMERO