Rambo Nuñez Ortega’s talk at the NYLON Manila’s career fair was a detailed and insightful look into the world of digital marketing and a peek into where the industry currently is right now.
Hundreds of you joined us in the very first NYLON Manila Career Fair as we learned about finding your career, knowing your right path in life, if the career you want is right for you, and so much more. Rambo Nuñez Ortega, the President of Pop Up Digital gave a talk about having a career in digital marketing, and how to do digital marketing in a pandemic He shared his knowledge and expertise to make for an insightful talk. Here’s a rundown of some of the most important insights we got from Rambo Nuñez Ortega at the NYLON Manila Career Fair.
WE LIVE IN THE DIGITAL AGE
While this may seem obvious for some people, Rambo made clear that the way we live our lives has become nearly digitalized in the pandemic. We can get most of what we need through a click. Meetings and gatherings are now mostly held online, and school has transitioned virtually, too. Rambo shared how when the pandemic hit, his company recalibrated and transitioned into doing things via a digital landscape. The past year or so meant having to adapt and refine their digital initiatives.
INFLUENCER MARKETING IS NOT AS SIMPLE AS YOU THINK
We are living in the age of influencer marketing. During his talk, Rambo shared some insights about the current state of the market which showed that brands are tapping content creators more now than they have in the past years. Over 300% more micro-influencers were tapped by large-scale companies and firms compared to 2016. And that consumers are increasingly seeing and buying products from influencers.
But if you think that it’s just as simple as posting a picture and getting paid, there is so much more that goes into these things. Rambo shared how his company approaches influencer marketing. It starts first with seeding, which is sending the product to the influencer, The moment the influencer accepts the package is when a relationship is formed. They also don’t approach just any influencer they find on social media. They look at the profile, stats, engagement, followers, what the person posts and shares, and more. So don’t just think that just because the influencer has many followers means he/she will automatically get the paid posts.
Check out Rambo Nuñez Ortega’s full talk below: