From a laugh out loud segment that quickly turns into a meta moment, Gucci brings back the charm of the retro late night talk show with Harry Styles and many more.
In the late night tradition made popular by the masters of conversation, Johnny Carson and David Letterman, Gucci is talking up a storm with its latest fragment of fantasy. From far-off forests to sprawling Italian estates, Alessandro Michele dreams up a late night talk show set in a glorious desaturated filter that is befitting of the golden age of television chit-chat. Unlike the point of distraction and detachment that these spectacles offer the viewers as they wind up the day, this special broadcast was fashioned as an extension of the brand’s universe. Being a talk show in the aesthetic and attitude of Gucci, who else best to lead the introduction than everyone’s friend and man of the moment, Harry Styles.
Hosted by the riotous raconteur, James Corden, Harry Styles walks into the frame and perches himself securely in the well-upholstered blue seat, with a Gucci Jackie 1961 bag in jet black nestled safely by his side, of course. Naturally, he is decked out in head-to-toe Gucci, from the extravagant fur coat, denim flared jeans to the ubiquitous white sneakers. Shifting in his perch, Harry Styles and James Corden fire up a friendly banter that ends up in a fit of laughter. Pretty much a standard fare in the landscape of the late night talk show, many of which Harry Styles himself has been a guest on, the film-like clip quickly cuts to the chaotic duo now oddly austere, watching the interview on a vintage television. Meta? Definitely.
From The Beloved Show to what seems to be a commentary on the authenticity of relationships feigned on a talk show, Harry Styles and James Corden are graceful and genuine but obviously guarded, eventually exchanging professional pleasantries and separate ways in the studio hall.
Dearly Beloved: Harry Styles And More
Much like the source of inspiration, the Gucci talk show featuring Harry Styles and James Corden is a seamless integration of charm, commentary, and commerce. A well-orchestrated production that shows off the full spectrum from the come-and-go nature, the humor and hubris of guests, and the inner workings behind-the-scenes, this was a surprisingly fun way to present the Beloved collection, heroing of course the brand’s iconic bags.
“We went back in time to the original TV talk shows, where the protagonist is the bag itself, the big star. Very often these creations are named after influential women who conditioned the habits and customs of many,” explains Alessandro Michele, artistic director of Gucci in a statement. “It is precisely beceause they have great personalities that in the industry we gave them these powerful names; and now have them in a show and twisted with the idea that there were two stars: the bag and the actual talent. A game of cross-references between the two great protagonists.”
Aside from Harry Styles toting the Jackie 1961, a constellation of stars descended on the set of the Gucci-fied TV talk show. Starring the likes of Akwafina, Dakota Johnson, Diane Keaton, Sienna Miller, and Serena Williams, it wasn’t just about them and their stories, but the quiet intrusion of the likes of the GG Marmont, Horsebit 1955, and the Dionysus. Lensed by artist, photographer, and filmmaker, Harmony Korine, The Beloved Show was an appropriate venue to essay the hyperrealistic narrative of Alessandro Michele.
A compelling continuation to the centenary celebration of Gucci, the talk show led by the beloved Harry Styles is set to become the talk of the town yet again. So, what else is there to wait for? Hello, The Beloved Show, it’s showtime.