Olivia Rodrigo really woke up and said, “TALENT.”
Gen Z’s newest pop punk princess Olivia Rodrigo actually announced the music video drop for her single, brutal, 10 minutes before the release and it couldn’t get any better. Marking her second collaboration with director and visionary, Petra Collins (who also created the visuals for good 4 U), brutal brings out all the chaos that Olivia Rodrigo’s been wreaking havoc ever with, the good kind, of course, since she took the music scene by storm this year.
With brutal, Olivia lets us in on her teenage mind—exposing the ugly truth behind growing up, the pressure from your peers, and getting lost in a social media frenzy. She did this in the most Olivia Rodrigo way by wearing not one, but eight crazy hairstyles that embodied her different personas with the help of her hairstylist Clayton Hawkins. In order, an icy blue lob with micro bangs, a top knot with purple streaks, platinum blonde bob with bent ends, an orange bob similar to Leeloo of the classic, Fifth Element, pigtail braids, space buns, blonde beach waves, and high pigtails with magenta streaks were all moments on their own accord.
Choose your fighter! Aside from wearing crazy hairstyles and archival designer pieces for brutal, it was also the makeup and the face filters that told the whole story of the angst that being 17 brings you. In a few Instagram stories shared by Olivia, it was revealed that she also drew some of the face filters that were brought to life by Apple’s AR tech made entirely with an iPad and pencil.
make some #brutalmasks with @Olivia_Rodrigo & @apple #madeonipad ? pic.twitter.com/9WaHEjeL5b
— livies hq ? (@LiviesHQ) August 10, 2021
Scroll down below for our favorite beauty moments and brutal face filters:
You can watch the full video for Olivia Rodrigo’s brutal here:
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