I’m a Marketing Major, Now What? We Ask This Gen Z Marketing Agency Founder for Advice

Good luck!

Whether you’re a fresh marketing major graduate or considering the college program, we’re introducing Micaella Mamanta of The Mika Media for some serious advice.

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Congratulations, you’re almost past those sleepless nights and spreadsheets as a marketing major, or maybe you’re considering the college program. Regardless, we’re welcoming you to the real world with endless career choices and opportunities. No pressure, but what’s next after graduation? As you contemplate becoming a PR person, brand manager, or advertising specialist, the transition from being a marketing major to a marketing professional can be both exciting and challenging.

To help you slay this pivotal phase of your career, we’re checking in with a 21-year-old marketing agency founder for who’s been through all that. She’s got the lowdown on the ever-changing marketing game through her unique Gen Z perspective. Get to know Micaella Mamanta of The Mika Media and her words of wisdom to the new generation of marketing majors.

The Mika Media

Introduce yourself.

My name is Micaella Mamanta, but my colleagues used to call me ‘Meka’ or ‘Mes Meka.’ To be honest, I don’t know how it started or the origin behind it, but the ‘ClubMika’ of influencers under Mika Media began to call me by that nickname. I’m 21 years old, born and raised in Calasiao, Pangasinan. Growing up, I knew that business is something I wanted to pursue, which is why I chose a business course.

What was your program in college, and how did it contribute to your current success?

I pursued a Bachelor of Science majoring in Human Resources Management. This course has been incredibly beneficial in my current role, particularly in my small business. It taught me essential skills, such as effective communication with team members and clients, as well as a deep understanding of labor rights.

What career choices are available for those considering marketing as their college program?

For all you marketing majors out there, the world’s your oyster, seriously! There’s a boatload of career options waiting for you to dive into, and they’re not just your regular 9-to-5 opportunities. Some of the diverse paths you can explore include brand management, content marketing, digital marketing, e-commerce management, entrepreneurship, event planning, market research analysis, marketing management, product management, public relations, sales, and social media management. Each of these brings its own bag of challenges and chances to shine, making marketing the place to be for passionate and forward-thinking people.

For those still in school, what are your tips for surviving your college program?

I guess it starts with enjoying every single day of being a student. As a working student, I’ve come to realize what my cousin once told me: being a student is a lot better than facing the realities of life after graduation. It’s about finding your path, building your future, and mastering time management. Surrounding yourself with people who share your goals and radiate positive mantras is crucial. With these elements in place, you’re bound to not only survive but thrive during your college journey.

What about you? What are your plans after college graduation?

My plan after graduation is to continue running my small marketing agency while pursuing further studies in marketing. Learning never stops after graduation, and acquiring a strong knowledge base will be instrumental in achieving my future goals.

Tell us all about your journey into marketing and The Mika Media.

In my two-and-a-half years on my marketing journey, I’ve learned a great deal. I’ve also learned to be teachable. Nothing motivates me more than seeing their growth over the years. Every brand we’ve worked with holds a special place in our hearts.

Now, with The Mika Media, I’m all about ‘The Art and Science of Marketing: Where Creativity Meets Conversion.’ I share tips on how to create viral videos for social media platforms, craft PR packages for beauty brands, all while specializing in influencer marketing.

Why do you believe influencer marketing is important today?

I think that influencer marketing has become increasingly important due to its ability to help brands reach their target audience effectively, build trust, and create authentic connections. These known influencers can help businesses expand their reach, boost brand awareness, and drive sales through their authentic and engaging content, often resonating better with specific consumer segments compared to traditional advertising methods. Moreover, in the digital age, where consumers are bombarded with advertisements, influencer marketing offers a more genuine and relatable approach, making it a crucial component of modern marketing strategies.

With your college program and skills, what can you bring to the marketing industry?

With my degree in Human Resources and the skills I’ve developed, I believe I can contribute significantly to the industry by understanding people’s needs and promoting solutions to their problems.

What’s your message to anyone aspiring to become part of the industry?

Keep trying and always show up. Don’t let anyone dull your sparkle, even if the road to a bright future is tough. NEVER STOP. Through grit and grace, always remember this beautiful verse: ‘God is within her; she will not fall.’ You’ll surely get there.

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