Adidas Philippines and Quiccs reveal the first line from its collaboration: the Quiccs Manila Tee pack. The collaboration, which was first announced earlier this year, looks to redefine creative culture with releases that are made in Manila and made for the world. Juanito Maiquez, more popularly known as Quiccs, is a toy designer and graffiti artist who made a name for himself in the art scene both here and abroad. A homegrown artist with a unique style influenced by his love for Japanese robot and hip hop culture, Quiccs is the first Filipino Creator that adidas Philippines has partnered with for locally designed adidas products.
First from the collaboration of co-created products is the launch of the Quiccs Manila Tee. Releasing in limited quantities in select adidas stores on October 23, the Quiccs Manila Tee features three tee designs, each with Quiccs’ best-selling character TEQ63 laced up in adidas and proudly sporting local elements.
The adidas Quiccs Manila Tees will be available in select adidas stores starting October 23, 2020
The game changer that changed the game
A longtime supporter of the brand himself, Quiccs shared how he grew up with the adidas Superstar. Its impact and influence on hip hop and basketball culture is what inspired him to create toys that donned the brand’s iconic three stripes, which was what grabbed the attention of adidas.
“Even before this partnership, adidas already influenced much of my work. My first TEQ63 toy even wore a pair of Superstars, which was inspired by how I’ve been wearing Superstars since my teen years,” said Quiccs.
Building a legacy for next generation Creators
“adidas is a brand built by Creators; people with a passion and purpose to create things or experiences that make positive changes. Quiccs has embodied the type of Creator we look for and we’re proud to officially launch the Quiccs Manila Tee, the first of many releases from this collaboration,” said Jen Dacasin, adidas Philippines Brand Communications and Sports Marketing Manager.
Through the adidas x Quiccs partnership, Quiccs has been able to share his creativity not only through the Quiccs Manila Tee, but through several other opportunities too. In the previous months, Quiccs designed limited edition NanoTEQ toys that were exclusively released for the Superstar 50th anniversary in February, Girls are Awesome pack in July, and Swarovski Superstar and Stan Smith in September. Most recently, Quiccs’ art also came to life in the store design of the newly opened adidas Neighborhood store in Greenbelt 5, Makati.
“Because creation never stops at adidas, this partnership is just the start for us. We’re excited for this chance to inspire the next generation of Creators and look forward to more opportunities to foster local art through future collaborations,” added Dacasin.
