Having the stars of Careless Music come together in these visual narratives made for a truly memorable moment.
Believe it or not, James Reid didn’t exactly have the next 10 years of Careless Music planned when he launched the company in the late 2010s. All he knew was that he wanted a company to be for and by artists with the label roster always at the forefront. Contrary to their name, Careless Music do care about their people with the goal of helping them become the best artists they can be. And true enough, the independent label has grown to one of the major players in the local independent music scene.
Their diverse roster includes rising stars, as well as some of the biggest names in the industry. And as they continue to disrupt the local music industry and culture, their influence and reach is slowly spreading outside the country with partnerships both in the US and South Korea. Needless to say, you should care about Careless. And their rise as a force to be reckoned with was immortalized as they were the cover stars of NYLON Manila’s 2nd quarter issue.
FEELS LIKE FAMILY
James Reid, Nadine Lustre, Liza Soberano, ISSA, Lesha, Jolianne, and Massiah were all present at the Careless Complex to shoot the cover story and demonstrate their vibe and energy as the coolest indie label in town. Seeing all these stars in one room was definitely a moment as we witnessed Careless in their near full force. The men were suave in their suits while the women served looks, and yes, that included the much anticipated LizDine shoot. If you are curious though to see how this epic cover came to be, we’ve got you covered. Check out the behind-the-scenes making of how the shoot went down as we lensed Careless Music at their best yet.