Soon-to-launch beauty title Allure Philippines has found a leader ready to change our perspectives on beauty.
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The realm of beauty, particularly beauty in the context of the Philippines, is one we’ve only begun to explore, and is ever-evolving. What better way to continue this exciting journey of discovery, rediscovery, and change than to establish a platform dedicated to doing just that?
ICYDK, Allure Philippines, the third edition of the global beauty magazine (after Allure and Allure Korea) is landing in the Philippines very soon—March 2025, to be exact. A partnership between Conde Nast and MEGA Global Licensing Inc., Allure Philippines is set to change the game in terms of local beauty.
The brand announced today who exactly will be taking the helm as Editor in-Chief—Rissa Mananquil-Trillo, a beauty expert, entrepreneur, best-selling author, beauty journalist, and model with over 20 years of experience in the business of beauty.
FACE OF BEAUTY
Rissa Mananquil Trillo is an award-winning entrepreneur, published author, and UN Women champion. She grew up in the Philippines, studying Business Management at the Ateneo de Manila University before going on to earn an Executive MBA from the Asian Institute of Management. She also studied Business Sustainability Management at the University of Cambridge Institute for Sustainability Leadership.
Her work in the business of beauty and fashion has spanned two decades, not only as a model, but also as a beauty columnist for The Philippine Star. She also served as President of the Professional Models Association of the Philippines for five years.
As a beauty entrepreneur, Rissa was granted the Woman Entrepreneur of the Year in 2017 award at Ernest & Young’s Entrepreneur of the Year Philippines. Rissa has actively advocated for gender equality and women’s empowerment through her work with UN Women Philippines. In 2021, she was recognized as one of Tatler Asia’s Most Influential for her contributions to Philippine fashion and beauty. She also published a book, Read My Lips: What It Takes to Be a World-Class Homegrown Brand.
SHAPING THE FUTURE OF BEAUTY
“I am excited to have Rissa leading Allure Philippines, bringing her deep-rooted passion and
vision for beauty and wellness into this new edition,” says Archie Carrasco, Chairman and CEO of MEGA Global Licensing Inc. “Rissa’s expertise and commitment to both beauty and advocacy will undoubtedly make Allure Philippines a source of inspiration and authority for our audience.”
With her vast experience, Rissa envisions “shaping the future of beauty in the country” with Allure Philippines. “With over three decades of unparalleled beauty reporting, Allure has established itself as the most trusted global beauty authority by offering expert-validated advice that speaks to real-world beauty needs. The entry of Allure Philippines will pioneer a new era of beauty expertise for Filipinos,” she says.
“What excites me most is the power of beauty to influence change. Leading Allure Philippines allows me to shape how Filipinos see themselves through stories of beauty, wellness, authenticity, diversity, inclusivity, social responsibility, and empowerment. We won’t just be reporting on beauty—we’re actively shaping it for the next generation.”
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