After watching Park Seo Jun in What’s Wrong With Secretary Kim, Itaewon Class, Fight for My Way, and Hwarang among his roster of dramas, there’s no doubt we’ve wondered what it would be like to be his leading lady. We’ve imagined what it would be like to be the woman he saves from the antagonists, the one he holds tightly in his arms, the one whose eyes he gazes into until we feel our heart flutter out of our chest. And more than those, we’ve also wondered how to get a leading lady-worthy look. Even up close, the K-drama leading ladies’ complexions look immaculate. Not a hint of blemish, and no visible pores—just a clear glow and a soft flush in the cheeks and lips, with occasional colored lids for the proper outfits. And it’s evident that this affinity for simple makeup is something that Park Seo Jun prefers in real life on women and even for himself. “I tend to prefer natural makeup that is not excessive. When I act, I meet several characters, but since they all start from my own appearance, I think it’s good to be natural so it will not feel different,” he shared during an exclusive interview.
The dashing leading man is the apple of a lot of women’s eyes. He uses his impact on women to make them feel beautiful, that they too are worthy of being leading ladies in real life, and it all starts with how they see themselves. “I think beauty starts with knowing yourself well. Rather than following external standards, efforts to create a healthy inner side with your own standards seem to make the person most beautiful,” he explained. In his pursuit to help women see the beauty within themselves, Park Seo Jun has partnered with BYS Philippines to encourage women to “be the extra in the ordinary” and to serve as their very own cheerleader.
To show his support, our favorite oppa has released a unique kit. It’s filled with beauty products and surprises guaranteed to make every girl feel more beautiful and special, and experience what it’s like to be Park Seo Jun’s leading lady.
The kit will feature the BYS Cream Cushion to imitate the flawless complexion of leading ladies we see onscreen. It comes with the innovative V-Puff, a sponge that vibrates 12,000 times per minute. The vibrating V-Puff enables high adhesion to the skin, long-lasting coverage, and transfer-proof staying power. The cushion itself contains the Nobel Prize-winning ingredient called the Epidermal Growth Factor (EGF). It has been shown to assist in the renewal of skin cells through production of collagen and elastin. As a result, EGF works to make the skin more firm, restore skin elasticity, and reduce the appearance of wrinkles. The Cream Cushion also carries ingredients that help calm, brighten, and moisturize the skin, as well as UV protection SPF 50++.
The vegan-friendly, paraben-free, and cruelty-free BYS Face Primer with Hydrating Pearls in the kit is formulated with pearl extract and the antioxidant, arginine. This potent primer helps build collagen production, firm up, and hydrate the skin.
An all-in-one hypoallergenic product, the BYS Complexion Palette in the variant Dreamgasm is all you need to add a subtle flush and glow to your complexion. It houses a blush, bronzer, and highlighter that flatters all skin tones, with buildable matte and shimmer powders for your photo-ready looks.
Get an irresistible pout to smooch your leading man with. The BYS Lip & Cheek Tint in the shade Sultry is the perfect hue of red to add color to your lips and the apples of your cheeks. It’s buildable and sets to a smooth stain so you can achieve a just-bitten flush or go with a full bold coverage. It’s also built with long-lasting formulation that will stay on your skin comfortably from morning to night.
Top your tinted lips off with the non-sticky BYS High Shine Lip Gloss in the shade Heat. It glides smoothly and leaves a silky feeling to match your glass skin with glass lips.
Full, natural-looking brows are a must for any leading lady. Designed to combine the benefits of a brow wax, pencil, and powder, the BYS Auto Thin Brow Liner in the shade Brown features a retractable liner and a spoolie brush to fill in your brows.
Female K-pop idols never fail to sport a thick and precise winged liner, while K-drama leading ladies are known for their demure tightline eyeliner. Whichever style you prefer, you can easily achieve both with the BYS Liquid Eyeliner Pen with Crescent Moon Stamp. It’s long-wearing and quick-drying so there’s no need to wait for the product to settle on your lids, and no worries about it smudging throughout the day.
Glow as if the sun is following you everywhere you go, and highlight all your flattering features. The BYS Glow Mist in the variant Golden is a fine mist highlighter for the face and body to achieve a light-catching glow. Spray it lightly on the center of your nose, cheekbones, shoulders, collarbone, and even on your legs for a healthy head-to-toe glimmer.
Shake up your look with prismatic eyeshadow and match it with your outfit. The BYS Eyeshadow 8-Piece Vertical Palettes in the variants Transparent Neon Pink and Transparent Neon Blue feature a mix of matte, metallic, and shimmer eyeshadow to help create different makeup looks.
No aspiring leading lady would be complete without a cute gift from her leading man. The PSJ X BYS kit includes a limited-edition, extra-fluffy Simba plushie to cuddle just about any time of the day! And if you miss Park Seo Jun a little too much, you can always look at him on the calendar, photobook, and four photocards included in the kit so you’ll be reminded of how he is cheering you on to be the extra in the ordinary, making you feel at your most beautiful even from afar.
Live your dream of becoming Park Seo Jun’s next leading lady. Have all of these feel-good products and collectibles from Park Seo Jun and BYS Philippines for only P6,999.
The PSJ X BYS Philippines Beauty Kits are available online on Amorfia and Lazada, and in the BYS Philippines counters in Watsons and SM Beauty stores nationwide
