The real Barbie girls living in the Barbie world.
We need to talk more about how Barbie has established herself as a feminist icon through the years. Sure, Malibu Barbie was cute, but their Inspiring Women series featuring females of power like Rosa Parks, Helen Keller, and Ella Fitzgerald was unforgettable. Another collection was their You Can Be Anything and Role Models line that speaks to girls of all ages to achieve their dreams. They even made a Barbie doll in a terno! Created by Filipino lead designer for Barbie Signature, Carlyle Nuera of course. But this time, they made six new custom dolls for the unsung heroes in this pandemic. For their #ThankYouHeroes collection, they made sure to put the spotlight on the women who have made an impact in one of the bleakest times in history.
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From a Doctor who joined forces with other Asian-American physicians to fight COVID-19 and systemic racism, to a professor who led the development of the Oxford coronavirus vaccine in the UK, the new Barbie dolls honor these fierce females leading the way in the eye of the storm. And with every doctor, nurse and paramedic doll sold, Barbie will donate $5 to the First Responders Children Foundation.
“Barbie recognizes that all frontline workers have made tremendous sacrifices when confronting the pandemic and the challenges it heightened,” shares Lisa McKnight, the Senior VP and Global Head of Barbie & Dolls, Mattel in a press release. This is the continuation of their #ThankYouHeroes campaign which was launched last year. The global lineup of the dolls were inspired by these women:
DR. AUDREY SUE CRUZ
Joined forces with other Asian-American physicians to fight racial bias.
DR. JACQUELINE GOES DE JESUS
Led biomedical research in the sequencing of the genome of a COVID-19 variant in Brazil.
DR. KIRBY WHITE
Co-founded the Gowns for Nurses initiative, allowing frontliners to continue seeing patients during the pandemic.
PROFESSOR SARAH GILBERT
Led the development of the University of Oxford vaccine in the UK.
DR. CHIKA STACY ORIUWA
Advocated against systemic racism in healthcare, which has been further highlighted by the pandemic.
AMY O’ SULLIVAN, RN
Treated the first COVID-19 Patient in Brooklyn where she became ill. After recovering, she returned to work and cared for other patients.