It’s so easy to lose yourself when you’re chronically online and constantly creating and curating, but if there’s one thing people respect, it’s authenticity.
In this oversaturated world of content, what (or who) stands out?
The content creators that find strong, loyal following are often those that are upfront, honest, and open to engaging with their audience. Many of us have defaulted to rolling our eyes at influencers these days (there’s just so many, and their reputation precedes them), but there’s no denying that content creation has become a legitimate form of work as well as lifestyle. So, of course there’s going to be so many of them around, sharing their lives and talking about the things they’re doing or the things they love. Now, how do you sift through all the TikTok videos and Instagram posts and find the content that you’d actually enjoy watching?
We follow content creators and influencers because we enjoy them sharing their lives with us, whether it’s because we want to emulate their lives or because their content is just good, point blank. But there’s a reason why influencers who keep it real—people who are unafraid to be honest about things they use or the lifestyle they’re living, people who put in the work and don’t just rely on their name or their money to get them through life, people who have principles—garner more respect than those who are simply, clearly, just in it for the clout and don’t recognize or have gratitude for the influential position they’re in when they have a platform.
Authenticity has become a buzzword on social media—but what does it mean to be authentic online? Can you actually be authentic online? It’s a question that has become more poignant these days as more people question the backgrounds of content creators and if they genuinely represent themselves online. It’s so easy to be fake online—to be all bubbly and happy on screen, but rude and disrespectful in real life. To promote a product but actually hate it and never use it. To fake a lifestyle just for the clout. It’s easy to admire someone when all you know of them is what they choose to publish online.
For some creators, sticking to their values and to who they are helped in changing their lives. Hear it from four beauty, style, and lifestyle content creators about what it’s like to find their space, find their audience, and live their best lives without losing themselves (or losing anyone’s respect).
GROWTH AND LIVING YOUR TRUTHS
Continue Reading: Gabe Pineda Is A Content Creator Putting Power In Truth On TikTok
