GRWM Cosmetics gives five Greater Cup drinks a beauty twist through shades inspired by each flavor.
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For many coffee lovers, the day doesn’t begin until the first sip lands. The order, the route, the cup in hand, each part becomes a small ritual that shapes the morning. Beauty routines work the same way, offering moments of calm through a swipe of color or a quick touch-up between ~responsibilities~.
A new collaboration from But First, Coffee and GRWM Cosmetics brings these habits into one playful release. The brand’s fifth anniversary introduced the Greater Cup along with a line of lip kits inspired by the flavors behind it, creating a crossover that speaks to anyone who sees coffee and beauty as intertwined parts of their everyday life.
A New Chapter for But First, Coffee
What started as a neighborhood caffeine stop has grown into a lifestyle fixture, now with over 200 branches. For their fifth anniversary, But First, Coffee highlights The Greater Cup, a 32oz reusable drink made for those bitin no more moments. Sturdy, portable, and ready for wherever your day takes you, it’s for anyone craving a little extra caffeine.
The collaboration with GRWM Cosmetics adds a twist by introducing lip kits inspired by your favorite drinks. Known for beauty that feels personal, GRWM celebrates confidence in subtle, wearable ways. Pairing their lip kits with But First, Coffee’s signature flavors turns a simple cup into something more expressive, with shades that reflect the personality behind every sip.
Five Flavors, Five Personalities
Each pairing carries its own mood, and every lip kit includes GRWM fan favorites: a Lip Contour and a Lip Maxx. Tres Leches is a soft nude beige that mirrors the drink’s creamy sweetness, perfect for anyone who favors understated comfort. The kit pairs Lovebug Lip Contour with Mimosa Lip Maxx for a subtle, everyday-ready finish.
Autumn Kiss brings warmth through a terracotta shade inspired by cinnamon, grahams, and white chocolate. Its So Good Lip Contour and Disco Ball Lip Maxx make it cozy and approachable, perfect for soft, fall-coded vibes. Love Choco dives deeper with a cocoa brown that feels indulgent and unapologetic, accompanied by Cali Lip Contour and Hot Choco Lip Maxx for a bold, confident look.
For a luminous touch, Golden Hour delivers a golden peach glow, reminiscent of sunlight hitting your first espresso of the day. The kit combines Truffle Lover Lip Contour with Maui Lip Maxx, giving a radiant, effortless effect. Finally, Berry Me captures playful, fruity energy with a pink-red hue. Its Bunny Lip Contour and Bellini Lip Maxx add both color and soft hydration, creating a fun, flirty finish that matches the lightheartedness of the drink itself.
Pair Your Coffee With a Shade That Speaks You
We love a good coffee, and we love a great lip product, but seeing them come together in one thoughtful collaboration is something new, and we’re obsessed. It’s a playful way to mix self-care with your daily caffeine fix, letting your morning—or mid-day—ritual feel a little more you. Whether you’re drawn to a soft nude, a cozy terracotta, or a bold pink-red, there’s a duo for every mood and moment.
The Greater Cup drinks, GRWM Lip Kits, and bundle sets are now available in select But First, Coffee branches and online. Pricing starts at ₱199 for the Greater Cup 32oz drink, ₱499 for the GRWM Lip Kits × But First, Coffee, and ₱599 for the GRWM × But First, Coffee Greater Cup Bundle.
If you’re ready to match your drink order with your next go-to shade, it might be time to check out But First, Coffee and see which duo fits your day-to-day routine.
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