Get ready to see the best of local beauty with the launch of Allure Philippines, coming this 2025.
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The growing visibility of diverse looks and even more diverse people in media these days is refreshing, to say the least. Beauty has never looked so good, and global beauty magazine Allure knows it. From setting trends to criticizing them, Allure is known to be a go-to resource for all things beauty, fashion, and women—”the beauty expert,” as they say.
Having put people of all looks and ages and from diverse fields on their covers, from Beyoncé to Millie Bobbie Brown, and pushed stories of beauty, makeup, skincare, and health and wellness across their media platforms, Allure has grown since 1991 to become a resonant voice of beauty all over the world. Beauty standards have shifted all throughout history, and since its inception, Allure has kept its finger on the pulse of all this change, tracking it, showing it, and talking about it. And with the upcoming launch of Allure Philippines, our own local voices join the conversation of beauty in a louder way.
THE BEAUTY OF ALLURE PHILIPPINES
Photographed by Josh Tolentino
Announced by Filipino media company MEGA Global Licensing Inc., the Condé Nast publication is landing on Philippine shores this 2025. Putting their focus on the diversity of Filipino beauty and beauty in Southeast Asia in general, Allure Philippines will be published under a partnership between MEGA Global Licensing Inc. and Condé Nast, joining fellow prestige title Vogue Philippines.
Allure Philippines is now the third Allure international brand, after Allure US and Allure Korea, as well as the first Allure title in Southeast Asia.
Allure Philippines will provide its audience with the best in beauty, fashion, and women’s health and wellness. It will launch as a print magazine as well as online, and will feature audience favorites such as the Best of Beauty Awards, and lists on top makeup, skincare, and haircare products on the market.
Photographed by Josh Tolentino
“We are excited to be part of this groundbreaking launch that promises to redefine beauty standards and empowerment in the Philippines,” said Archie Carrasco, Chairman and CEO of MEGA Global Licensing, Inc. “As a company that strongly supports innovations and partnerships that resonate with local and global audiences, we see the introduction of Allure Philippines as a pivotal development in promoting inclusive beauty and wellness solutions that cater to the unique needs of the Filipino market.”
As local brands, makeup, and faces get their time in the spotlight here in the Philippines, Allure Philippines promises to highlight diversity, redefine beauty, and solidify their voice as a leading expert on beauty not just here, but all across the globe. Be on the lookout for expert advice, the latest and greatest in beauty trends, barrier-breaking beauty, and more. The magazine will operate in Metro Manila, with its editorial team to be announced soon. Place your bets on who will spearhead Allure Philippines, as well as who’s going to grace the cover and represent this new milestone in Philippine beauty.
Sign up to the Allure Philippines newsletter on allure.ph, and follow @allurephilippines on Instagram, Facebook, Tiktok, and Threads to get updated on the latest news.
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