Welcome The New Year With Makeup Products Inspired By The Pantone Color Of The Year, Viva Magenta

No, it’s not just magenta, it’s VIVA magenta. 💅

From flushed out cheeks to glossy lips, Viva Magenta is Pantone’s color of the year will push you to make a bold statement. 

Noticed clothing racks filled with garments in tantalizing berry hues and display models showcasing bright magenta silhouettes on your latest shopping trip? That’s because Very Peri is out, and Viva Magenta is in. According to Leatrice Eisman, Executive Director of the Pantone Color Institute, “Invoking the forces of nature, PANTONE 18-1750 Viva Magenta galvanizes our spirit, helping us to build our inner strength.” The striking magenta hue is for the brave and fearless; it encourages everyone to experiment and be expressive. 

So for 2023, it’s time to get out of your comfort zone—and what better way to celebrate your self-expression than to put your best beat on? Create monochromatic looks or add a bit of flush to your cheeks with these beauty products inspired by Viva Magenta you can slowly incorporate into your makeup routine. 


GRWM Cosmetics' milk tint for Morenas

Blush is a great way to brighten up the face. While there is a plethora of magenta shades available for light to medium skin tones, there seems to be a lack of products available for the morena girls out there. GRWM Cosmetics’ milk tint in the shade Chai Tea is a multi-use cream-based tint perfect for everyone with a darker complexion. Described as a cool-toned plum-berry shade, the tint appears of a magenta hue when applied to brown skin. Apply a small dot on your cheek for a natural finish or build the product up if you prefer a bold draping effect. 

GRWM Cosmetics' milk tint for Morenas


Chu Chü Beauty Color Bento in Think Pink

When people think of monochrome, they think plain and boring. What they don’t know is that there are ways to play around with the use of one shade; using a vivid and eye-catching color to achieve a sophisticated mug. To execute the monochromatic beat, play around with the Chu Chü Beauty Color Bento in Think Pink, a travel friendly eye and cheek palette that can be used in more ways than one. Check out Beauty TikToker Kylie Celebre’s creative take on a monochromatic magenta look using the palette. 

Chu Chü Beauty Color Bento in Think Pink


Clocke Flame's Lip Muse

Sometimes, being bold doesn’t necessarily mean making a statement. You can express yourself in your own time, in your own way. It’s called self expression, after all. If you’re not the type to put on a full face, or you’re just going out to run errands, you can add a bit of pop to your routine too. Go all natural with Cloche Flame’s Lip Muse in Poem for a sheer berry mauve lip, or their All Around Flush in Lush for that sun-kissed glow on the cheeks. 

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Naturale’s Get Glossed lip gloss in the shade Delfina.

Anyone else singing: ‘My lipgloss is poppin’, my lipgloss is cool’ back in the early 2000’s? Juicy lips were in this year, and we’re taking it with us in 2023. Embody those Bratz babe lips with Naturale’s Get Glossed lip gloss in the shade Delfina. Described as a soft plum shade, the shimmery lacquer has the pigment similar to Viva Magenta that will surely make your lips look juicy and plump.

A new year means new goals to set for ourselves. With that in mind, manifesting the life you deserve can be as simple as wearing a hue to match your energy. Intimidating as it may seem, Pantone’s color of the year Viva Magenta is a shade associated with strength and freedom of expression. Whether it’s adding it to your wardrobe or adding a sun-kissed flush, the intense pigment will surely give you that extra confidence boost you will need for 2023.

Related: Finding Your Way Back Into Makeup? These Are The Beauty Trends You Should Be Trying Out Now