It isn’t just about the flower crowns anymore.
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If Coachella had a patron saint in the 2010s, it was Vanessa Hudgens in her boho era—fringe, flower crowns, and layers upon layers of jewelry. For a while, that was the image of boho chic: festival fashion turned up to eleven.
With Wanderland 2025 recent touchdown at the Filinvest City Events Grounds, the summer music festival season has lowkey begun, and let’s not forget Coachella happening in April that’s setting the stage for every trend you’ll see on Instagram in the next few months. Think Daisy Jones & The Six meets that one girl at the thrift store who always finds the best stuff. The key? Mixing old and new, leaning into textures, and pulling off that “I just threw this on” energy. The season makes it a great time to showcase your boho chic style. Here’s how to make it work.
Woodstock In My Mind
Boho chic started in the ‘60s and ‘70s, when hippie culture embraced flowy silhouettes, earthy tones, and that effortless, barefoot-at-a-music-festival vibe. Think Stevie Nicks twirling in a billowy dress or Jane Birkin with her undone bangs and wicker basket bag. It was about rejecting the mainstream—dressing like you were too busy writing poetry or road-tripping through Europe to care about trends.
Boho chic’s influence even found its way into pop culture long before the 2000s revival. Take Friends for example: in the episode “The One with Mrs. Bing” (Season 1, Episode 11), Phoebe Buffay embodies the boho vibe perfectly. She shows up wearing a loose, flowy dress, layered accessories, and that quirky, artsy energy that’s become synonymous with the style.
Fast forward to the 2000s, and boho made a comeback in a big way. The early Y2K era was flashy, maximalist, and drenched in logos, so boho felt like the cooler, more authentic alternative. Y2K it-girls like The Olsens, Sienna Miller, and Mischa Barton made it a full-on movement, while Tumblr-era indie girls like Alexa Chung and Clemence Poésy carried it into the 2010s.
perfect styling + boho chic at its finest @ chloé fw25 ☮︎ pic.twitter.com/iHFi7WqPgd
— DUDA (@saintdemie) March 6, 2025
Now, with the return of indie sleaze and the slow death of hyper-curated aesthetics, boho is slipping back into fashion’s rotation. But this time, it’s quieter, ess costume-y. More about looking like a cool art student who lives in vintage Chloé and always has a dog-eared book in their bag.
Mix and Match
If you want a 2020s update of boho chic, it’s time to ditch the flower crowns, but accessories are still a key part of the look. Layering is everything here, but it’s all about balance. A dainty chain belt? Essential. A couple of layered necklaces or a chunky ring to tie it all together? Yes, please. Keep it simple—no need to go full-on jewelry overload. Go for small details that elevate your outfit, like a beaded bracelet or a woven bag that feels like it’s been passed down through generations.
@allina_ai The best combo #bohochic #outfitinspo ♬ original sound – RAVE DEE
Boho is no longer just about one aesthetic. It’s about the blend. Think of pairing denim with crochet or mixing a floaty skirt with a leather jacket. It’s all about easy-to-mix-and-match pieces that feel like they’re made for a festival runway. Add in a kimono or a vintage scarf to complete the look—you know, just enough to make you stand out without trying too hard.
Not Just Another Y2K Throwback
Boho has always been an it-girl staple, and no one owns it quite like Florence Welch. She’s the undisputed queen of modern bohemian fashion—flowy dresses, layered lace, and that effortlessly mystical energy that feels straight out of a ‘70s fever dream. Gucci has been on the same wavelength, leaning into that dreamy, rockstar-meets-romantic vibe with vintage-inspired silhouettes and maximalist textures.
doechii in chloé 🐚 pic.twitter.com/nRoPFTZagj
— DUDA (@saintdemie) March 6, 2025
But boho isn’t just about dreamy, ethereal vibes. Suki Waterhouse makes it look a little grungier, mixing it with that messy, indie sleaze energy. And Doechii? She just gave it a whole new attitude. Spotted at Paris Fashion Week in a flowy Chloé look, she made boho feel anything but soft—more like the kind of cool that turns heads and shuts down a room.
Boho’s revival makes sense—fashion is craving something real again. After years of minimalism, quiet luxury, and microtrends that disappear overnight, people want style with personality. The new boho isn’t about following rules—it’s about wearing what feels good, mixing old with new, and looking like you belong in a Sofia Coppola movie.
The best part? Unlike the hyper-fast trends of TikTok, boho isn’t something you just buy—it’s something you collect, piece by piece. It’s a vintage slip dress you found at a flea market, your mom’s old lace top, or that perfectly worn-in leather bag you refuse to part with. It’s fashion with a story, and in an era of mass production and AI-generated aesthetics, that’s exactly what makes it cool again. So the next time you’re thinking of your next ‘fit at the festival, you know where to look.
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