Even JENNIE understands the baddie vibes of Filipino brands.
In the endless scroll of fashion moments, some are meant to be headlines, and some slip in quietly—barely noticed, yet impossible to ignore once you do. JENNIE, everyone’s favorite global It Girl, just wore a Filipino brand in her live performance video of her soon-to-be-iconic track, like Jennie, on NPOP. No press rollout. No big announcement. Just a red top, custom-made by Patton Studio, a local label. And yet, somehow, this is more interesting than any paid fashion partnership.
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Because when a Western designer lands on a K-pop star, it’s a press cycle. When a Filipino brand does, it’s a footnote. But that’s where it gets good, because the real influence isn’t in what’s being shouted about, but in what’s happening without permission.
Filipino fashion has long existed in a paradox. Locally, it’s treated as either something nostalgic (barong, terno, piña embroidery, oh culture!) or something that needs to prove itself on Western terms. But in reality, it’s neither. It’s already part of the global conversation, just not in the ways we expect.
MEET PATTON STUDIO: THE FILIPINO BRAND THAT MADE JENNIE’S RED HOT MOMENT HAPPEN
Jennie wears Scarlet Custom Cropped Top by Patton Studio. Photo from @pattyang_ Instagram.
Launched in 2020, founded by Patty Ang, a Filipino designer who has dressed the likes of Chrissy Teigen and Vanessa Hudgens, Patton Studio keeps it clean, effortless, and built for real life. No over-design, no unnecessary noise. Just well-crafted pieces meant to live in. And maybe that’s why it fits so seamlessly into JENNIE’s world. No gimmicks, just a cool-girl-comfy style.
Emily Ratajkowski as ambassador of Patton Studio’s first drop. Photo via @patton_studio.
And this isn’t the first time. Filipino designers have been quietly dressing some of the biggest names in music, film, and fashion, often without the industry making a spectacle out of it. Lady Gaga in Leeroy New and Kermit Tesoro. Beyoncé in Michael Cinco. Lizzo in Thian Rodriguez. These moments aren’t just isolated wins, they’re proof that Filipino craftsmanship has already made it, whether people realize it or not.
Jennie wears Scarlet Custom Cropped Top by Patton Studio. Photo from @pattyang_ Instagram.
Now, here we are again. The headlines aren’t screaming about it, but the internet is slowly piecing it together—TikToks dissecting Jennie’s looks, Instagram stories clocking the brand, quiet nods from those in the know. No one’s officially “talking about it,” but somehow, it’s all anyone is talking about. Maybe that’s how real influence works.
This wasn’t a grand couture moment. This wasn’t a strategic move to “elevate Filipino fashion.” It was simply a moment of presence, of a local brand existing in the same space as the names we’ve been told to care about. And that’s the most powerful part.
The fashion industry loves to make it seem like visibility is something granted—like a golden ticket handed down from the top. But maybe it’s not. Maybe Filipino fashion is already here, moving in silence, dressing global icons, rewriting the rules from the inside. Maybe the era of waiting for recognition is over.
Because whether the industry is ready to admit it or not, it’s happening. And no one’s bold enough to call it out. No one’s brave enough to say it first. But the conversation? It’s already happening.
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