From greatest shoe innovations to the expansive universe of gaming, California-born brand, Vans, speeds into the possibilities of the future with the introduction of Vans World in Roblox.
If you think that there is nothing more to Vans than its classic and iconic skate-ready sneakers, especially the Old Skools, the Sk8-His, and the checkered slip-ons, think again. Over at Vans city, there has been no shortage of stepping up over the years, but recently, there has been more of a concentrated effort to expand its ecosystem from the signature silhouettes that have made them the steady and sturdy skatepark go-to for the carefree skater lifestyle.
Edging its legendary waffle sole into the future, Vans introduced the EVDNT UltimateWaffle over the summer, a revolutionary lifestyle shoe that broadens the scope of the California-born brand from skate-specific to an encompassing existence. Sleek from the outside, with it leather trimmings, mesh outer shell, rubber toecap, and a translucent outsole, the latest development from Vans employs a decades worth of skateboarding technology, experience, and innovation to bring life to the EVDNT UltimateWaffle, which from the first wear is already a comfortable and cozy fit. With its UltraCush insole that makes compels a spring in your step and the LuxLiner interior, this pair gives a whole new meaning to the word snug. Careful and considered in creation, it really is the best of many worlds, as you can both slip it on and secure its laces to either rough it up or simply ease into all the time.
With the familiar side stripe well in place, like a badge of honor, or well, cool, the charm of Vans extends the flourish of its signature beyond the realm of reality, because after its release of the EVDNT UltimateWaffle, the canvas of counterculture is transported to the matrix of the platform for gaming experience and creation, Roblox.
Across The Metaverse
As curious as this may sound, especially with Roblox earning a more juvenile notoriety online, the existence of Vans ultimate virtual universe makes a lot of sense. Before going any further, and for the benefit of the uninitiated, Roblox is an interactive plane of gaming experience that encourages a democratic coming together for gamers and game developers.
Wildly popular with a reported average of 42.1 million players per day, this carved out corner bridges the vitual and real in its virtual space, encouraging one to not only engage but imagine vast universes where one is able to hang out, have birthday parties, or in this case, skid and skate in Vans World.
In the extensive experience of the Roblox Universe, Vans World skateboarding, fashion, and an overriding sense of community plays out in a massive skatepark city, with metal railings, concrete swoops, and hollowed out curves forming the foundation of this three-dimensional rendered interface. Aside from the kick flips, ollies, and slides, players can build their perfect board to explore and create their own unique Vans gear at dedicated skate shops peppered all over the locations inspired by House of Vans and Vans Off The Wall Skatepark in California, which they can customize, purchase, and wear in the game.
Welcome To Vans World
Whether one is an actual skater, skater-adjacent, or even a skating noob, there is a lot of fun to go around in the augmented reality of Vans World in Roblox. From the first few taps to an eventual familiarity of prompts, there is an unmistakable empowering sense of self-expression all throughout. “Individual expression is deeply embedded in skate culture, and Vans has been supporting and enabling this exact type of creativity for more than 50 years,” says Nick Street, Vans Vice President of Global Integrated Marketing. “With the Vans World experience on Roblox, we are empowering creative expression in the digital world, bridging the gap between virtual and real-world fashion and sports in an accessible, inclusive way. Vans is a global icon and advocate for youth culture, and we’re thrilled to bring this authentic brand experience to the millions of Vans enthusiasts where they are—on Roblox.”
While it does admittedly get overwhelming, especially at the first few furious clacking of keys, it is fairly easy to chuck the myth of an age-specific struggle and just have fun with it. Despite talking to and interacting with millions, the virtual enclave that is Vans World sticks its landing in Roblox making it an immersive escape worth shredding to from time to time.
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