hyperpigmentation meme

Is That Hyperpigmentation? The Viral Meme That Has Unlocked Everyone’s Inner Artist

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Hyperpigmentation 2025 WOTY (Word Of The Year) nominee.

If you’ve ever doubted your art, someone in your life will love it unconditionally. For this viral drawing, that someone is the internet.

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What would you consider a famous piece of art? You may have thought of the Mona Lisa by Leonardo da Vinci or The Starry Night by Vincent Van Gogh. If you asked that question to anyone who has been on TikTok these past few weeks, they’d probably bring up that viral portrait a girl drew of her mother. 

For context: In a video uploaded by Sonia Tiebi in 2019, she asks her daughter​​ to show her the portrait she’s been posing 10 minutes for. Hesitantly, she turns her sketchbook around to show the final piece. The result? A simple sketch that any kid could have come up with, but the part that’s been putting social media in shambles is the circles on the cheeks of the drawing. The circles (probably meant to be some sort of blush) had Sonia asking her daughter the now iconic question, “Is that hyperpigmentation?”.

The video in itself is a work of art. Beyond the sketch, so many things in the clip are hilarious. Sonia’s attempts at supporting her daughter while trying to hide her laughter is a masterclass in good parenting. On the other hand, her husband is just losing it and IJBOLing in the corner (which Sonia tells her daughter that it’s how the French say ‘it’s a great drawing’).

With how funny this video is, it is no wonder it has been making the rounds years later, especially this year as one of 2025’s first big memes. Adding to the meme’s lore, the family recently recreated the video, with the original drawing now framed because of course it should be. This drawing has now cemented itself as a favorite amongst netizens, and at this point, the MET should display this masterpiece. 

The video has amassed tons of fans and has become the internet’s new favorite phrase of the moment (even becoming another way to reference the Donatella VERSACE 💜meme). The drawing has sparked many netizens to unleash their inner creativity by doing their spin on it. From artists drawing their versions to hilarious word-for-word recreations, here are some of our favorites. 

FAN-TASTIC RENDITIONS

@prince.dies

Original girl @hotfudgesonia had a vision

♬ original sound – MOTORSPORT FILES

While the original artwork was a simple drawing made with just a pen, many artists online have taken it upon themselves to do their version of the portrait in their own style. This artist added a lot of detail, truly bringing the piece to life

@bakingthursdays Is that HYPERPIGMENTATION💜 cake? #hyperpigmentation #meme #cake #bakingthursdays ♬ original sound – Pee Gee Shop – paul

Every artist has their own set of materials to execute their vision. In this case, cake was the medium used to recreate this masterpiece.

@tsuwukiz hyperpigmentation New animation cute silly fun #fyp ♬ original sound – tsu

This user recreated the video as an animatic for a sprinkle of cinema. The best part is, it’s formatted like a game, giving it a nostalgic feel.

MAKEUP PERFECT FOR SENIOR PHOTOS

@duhparis Theme: hyperpigmentation #fyp #makeup #makeuptutorial #grwm #grwmmakeup ♬ original sound – Onye Zoonie

Of course, the makeup lovers are ready to recreate it. With the portrait’s signature cheeks, it’s such an easy look to recreate. You only need a good eyeliner to get all the details.

@erwynyu #hyperpigmentation ♬ original sound – 🩶

This TikToker took this look to the next level by adding a paper version of the iconic ponytail featured in the sketch. Talk about dedication to the look.

THE ROBLOX GIRLIES HAVE NEVER LOOKED BETTER

This is New York Fashion Week for the chronically online. Players of the popular Roblox game Dress To Impress have been dressing up as the hyperpigmentation meme whenever the theme calls for it.

@toomuch..divaaa where were you when it was time for senior photos 😍 #hyperpigmentation #fantastic #fyp #bloxburg #roblox #funny #decorate ♬ Hyperpigmentation – cleaningacoin4

Beyond Dress To Impress, Roblox has taken this meme and ran with it. This user used the drawing as the primary architectural inspiration for their home in Bloxburg.

OF COURSE, THERE’S A FILIPINO VERSION

@potcorlover pangingitim #fyp #hyperpigmentation #pangingitim #tagalog #filipino #asian #sea ♬ original sound – sei

Our favorite take on the meme though is how the video has been recreated in multiple languages. It has transcended language barriers, prompting TikTok users to recreate it in their mother tongue. Filipinos have hopped on the bandwagon by doing their version and translating the dialogue. Other translations out there include Bisaya, Deutsch, Italian, Mandarin, Korean, and French. A truly global meme. 

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