La Vie en Rose: Experience Life Through Rose-Colored Glasses and With a Rose-Scented Perfume

Dolce&Gabbana breathes new life into the beloved red blossom with their new fragrance.

The rose is by far the most popular symbol of femininity. Its bold scarlet color expresses the fiery spirit each woman possesses; its soft petals that reveal themselves gracefully as it blooms is akin to the elegance and poise of a lady; and its tantalizing scent is at par with a woman’s ability to hold the attention of those around her, like a trance that can’t be broken. It’s clear why this particular blossom is a favorite among women, and why Dolce&Gabbana chose this as the inspiration for their newest fragrance. 

Dolce Rose is the exquisite new flower joining the Dolce bouquet. This vivid and addictive eau de toilette expresses a new facet of the Dolce girl. Bold, upbeat and sociable, she speaks her mind and brings her spontaneous feminine spirit to the streets. Dolce Rose captures this fun and sunny temperament in a fragrance as lively and daring as the Dolce girl.

A fondness for the most fragrant flower

The first eau de toilette in the Dolce collection, Dolce Rose celebrates the most iconic of flowers—a symbol of love, beauty, and femininity, all of which make up Dolce&Gabbana’s iconic patterns. The fragrance, crafted by perfumer Violaine Collas, boasts an addictive fruity floral body that combines delicate rose absolute and crisp rose centifolia with soft musks and tangy redcurrants. Joyful and full of energy, Dolce Rose is a flora of exquisite allure.

The fragrance opens with vibrant top notes of fruits, setting the sweetness of green apple and juicy mandarin against the tangy redcurrants. In its heart, a succulent white peach joins the mouthwatering cocktail, leading the way to a floral bouquet of creamy magnolia petals and majestic rose. Two different rose notes bloom in harmony at the middle, giving the fragrance its unique signature. Rose centifolia superessence reveals the crisp and fresh facets of the flower, while rose absolute brings a more sensual and powdery characteristic—the iconic rose note. This rich rose heart is counterbalanced by a background of soft musks, mingling with sandalwood and white woods to create an addictive sensuality.

Sensuality in a scarlet bottle

The eau de toilette is housed in a flacon that shares the soft curves and elegant, feminine silhouette of the original Dolce scent. Only this time, the glass takes on a luminous rosy hue, recalling the rose at the heart of the fragrance. The iconic flower cap is reimagined in vibrant red, expressing the vivid personality of the Dolce girl and the captivating facets of the Dolce Rose scent. The bottle is adorned with a thin black grosgrain ribbon, tied in an elegant bow—another signature of the Dolce line. As the finishing touch, the word “rose” is inscribed on the bottle in vivid pink, reflecting the vivacious spirit of Dolce Rose.

A face as lovely as a rose

With an inspiration as appealing as the rose, the campaign’s muse personifies the floret’s symbols, as well as the Dolce girl attitude. Shot by Branislav Simoncik, Dolce Rose comes to life with Deva Cassel as the fragrance’s face. Deva perfectly embodies the vibrant mood and playful energy of the Dolce girl and the new eau de toilette. Throughout the campaign, she is seen walking through the flower-lined streets of the city of Bellagio, radiating exuberance and the pure joy of life. As a playful facet of the campaign, Deva has created a TikTok challenge, choreographing a Dolce Rose dance on Dolce&Gabbana’s TikTok account. The brand invites Dolce girls all around the world to join the movement and recreate Deva’s choreography, expressing their own #RoseAttitude.

A bouquet that makes the Garden of Eden jealous

Dolce Rose brings a new bloom to the Dolce bouquet—a bouquet that flourishes with an array of different flowers, each scent in the collection bringing a unique new addition. The first bud came with Dolce Eau de Parfum, which combines delicate white water lily, bold white daffodil, and white amaryllis, capturing this flower in a scent for the very first time. Then came Dolce Garden with its luscious frangipani blossom, the sunkissed aura blending citrus notes with creamy coconut essence and silky almond milk. Next, Dolce Peony brought a riot of color to the Dolce bouquet, the free-spirited flower symbolizing positive energy and good fortune. In turn, Dolce Shine brought luminous sunshine, its solar scent of juicy mango and bright jasmine combining with sun-drenched blonde woods to radiate brightness. Now with Dolce Rose, a new floret is added and the Dolce bouquet blooms with even greater abundance as the queen of flowers brings its vivid color and iconic, joyful scent. 

The Dolce Rose eau de toilette is available in 30 ml for PHP 3,450; 50 ml for PHP 4,750; and 75 ml for PHP 5,900. For more information, visit Dolce&Gabbana’s website or follow them on Facebook and Instagram