There’s a reason why K-Beauty’s been blowing up for the last few years.
Most of the major beauty trends that are still hot right now such as glass skin, drunk blush, and gradient lip trace their origins or popularity from Korea. It’s literally a melting pot not only for cosmetics, but for skincare as well. Hello, who doesn’t envy their flawless and youthful skin? While others prefer to work on fashion collabs and/or fragrances, these K-Pop stars have been dominating the beauty industry with the unexpected partnerships that we never knew we needed. From BTS to ITZY, here are our favorite K-Pop and beauty crossovers to date.
LISA FOR MAC COSMETICS
It was only in November last year when MAC Cosmetics announced that Lisa of Blackpink was going to be their newest ambassador. Starting from their holiday makeup line, she’s been the face of the brand for their recent collections. TBH, Lisa’s making us want to grab a palette and try pink shimmery lids again.
ITZY FOR MAYBELLINE NEW YORK
Guess who? All-female K-pop group ITZY are the newest faces of Maybelline and they’ve co-created with the NYC brand for a performance-ready beauty kit. The Hypercurl Mascara is our favorite aside from Superstay Liquid Foundation.
BTS FOR VT COSMETICS
One of the most popular K-pop and cosmetics collabs, BTS created a line of collagen pacts, eyeshadow, lippies, and even perfumes with Korean beauty brand VT. And of course, we had to mention the adorable BT21 character cameo on their products as well.
JISOO FOR DIOR BEAUTY
Dior knew and did their homework when they picked this photo to announce Jisoo of Blackpink as their ambassador for both fashion and beauty. Embodying a true Dior muse, the K-pop star was the perfect choice to be one of the faces of the brand.
SANDARA PARK FOR ETUDE HOUSE
Who could ever forget how much power the Sandara Park x Etude House tandem had on all of Korea? Not only did they have cute ad campaigns, they also filmed dramas that featured the products! Just take this episode for example with Sandara and Shinee as the leading man. The real pioneer of K-pop beauty collabs.
CONTINUE READING: 12 Covers by K-Pop Groups and Idols That Blew Us Away