Here’s What Went Down At Samsung’s Awesome Launch Party

Everything is awesome.

Samsung got the memo as they gave us a peek of the Galaxy A34 5G and A54 5G, aka our next favorite smartphone.

The Gen Z experience is unique, diverse, and self-expressive. Rarely, if ever, do the youth allow themselves to be put in a box as they face the world with the tools they need right in the palm of their hand. Fittingly enough, these words are apt to describe Samsung’s latest editions of their Galaxy A Series line. For years, the electronics company has pushed for having Gen Z live that awesome life with their products. Regardless of who you are or where you come from, life is yours for the taking.

And to showcase just that, Samsung recently unveiled the curtain on their latest products that have the potential to become the new generation’s go-to tool, the Galaxy A34 5G and A54 5G, in what was less of a product showcase and more of a celebration. Here’s the lowdown on the night’s festivities.


The ballroom at the Marriot Manila Hotel on the night of March 30 was awash in shades of green and purple. Boring and drab were left at the hotel door as guests sparkled in green and purple ‘fits. Large letterboxes of the Galaxy A34 5G and A54 5G welcomed guests in what was to be a celebration of what makes Gen Z special, and new phones that complement that. As attendees settled down inside the ballroom and had their dinner, TikTok star Renee Dominique got the ball rolling as the evening’s host. Right off the bat, Renee made it clear that it was Samsung’s mission to make awesome the feeling and vibe for everyone, especially the youth.

Gen Z, after all, is one of the most inclusive generations in human history as they stay connected on social platforms that serve as a springboard for them to live their authentic selves. Company executives laid out how the Galaxy A34 5G and A54 5G are the perfect companions for the young style enthusiast and those looking to create content, no matter how big or small. The latest editions to the Galaxy A Series were billed as tools of self-expression with flagship specs at prices that won’t have your bank account running for the hills.


So, what can you expect from the Galaxy A34 5G and A54 5G? For starters, the smartphones feature a sleek and slim design that comes in a variety of trendy colors. The more immersive screens make for a better viewing experience while their new triple camera has features that are high-key live savers. Photos and videos taken on the Galaxy A34 5G and A54 5G can be stabilized and made more crisp, even if you are moving around or in a crowded area. Shaky cam at concerts? We don’t know her anymore. The phones are also equipped with new features to edit the content you take, with a particularly handy feature being the Object Eraser.

No need to download more apps as you can do it natively on the phones. Say goodbye to those photobombers in your OOTDs…or that ex-flame. Better performance also doesn’t compromise their long battery life. And given their durability, being, among other things, water and drop-proof, these new smartphones will be a great companion to whatever adventure awaits you. Selfie at the beach? No need to worry about being hit by the waves with the Galaxy A34 5G and A54 5G. They’re all features perfect to let you live out those main character fantasies.


But while it’s one thing to talk about the new features, it’s another thing to show them off. And that’s exactly what Samsung did. Award-winning dance troupe UPeepz went on stage and delivered a fire dance number before they led in the unveiling of the experiential zones at the back of the room. On the left and gleaming in green was the Awesome Content Factory where Claudia Barretto and the company’s product marketing manager, Mark Que, showed off the smartphones’ photo capabilities. The photos they took were giving with how crisp, seamless, and easy to edit they were.

On the right was the Awesome Interactive Zone in vibrant violet as Juliana Gomez and Samsung’s Marketing Communications Manager, Lyza Samartino, showcased the smartphones’ impressive performance. Samsung even went a little extra with how one segment had people literally fishing out the Galaxy A34 5G or A54 5G from a tub of water. And yes, they still worked.

Finally, Samsung left the audience with a few more tantalizing goodies, mainly that the Awesome Fest music festival is coming later this year, and partnering with TikTok to bring the smartphones to campuses.

The afterparty then began accordingly as guests tried out the experience zones, danced the night away, enjoyed a few drinks, and, of course, captured it all with the brand new Samsung Galaxy A34 5G and A54 5G. The vibes were immaculate and the serves that night were as numerous as the new features of the smartphones. Just like that, Gen Z’s new favorite smartphone arrived in town.

Photography FAVOUR AJAH
Brand Associate ELYSE ILAGAN

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