Behind the runway is a team of creatives that help tell a designer’s story. From clean and natural to edgy and avant garde, BYS fashion week celebrated all types of beauty.
Fashion has always been a form of storytelling. Whether it’s setting a trend or reinventing the past, we can all agree that clothing speaks volumes. But the most iconic shows aren’t just about the models, or the pieces; it’s also about the hair and makeup that completes the whole feel and vibe. This year, BYS gave us that experience—showcasing all types of beauty techniques and hair styles.
In celebration of the 10 year anniversary of BYS, the Australian makeup brand showcased the best designers in Philippine Fashion last October 6-8 at their very first fashion week event. Each day on the catwalk followed a theme representing the brand’s core values and advocacies.
You could say that the Philippines is winning in the world of fashion, as local designers are getting the attention they deserve. And with BYS being one of top brands for local and international skincare and makeup, the hair and makeup from the runway isn’t a forgettable one. It’s all thanks to the talented and brilliant minds of Gery Penaso, head makeup artist, and the rest of his team.
GRAPHIC CREATIONS, SULTRY EYES, AND SPRING FEVER
For the first day of BYS fashion week, designers such as Randolf Clothing, Russel Villafuerte, Cheetah Rivera, and Jaz Cerezo took us on a creative journey of eye looks with whimsical hues, strong smokey eyes, and playful graphics.
To match Randolf Clothing’s pieces were bright and colorful graphics painted on the eyes, mimicking pop art. The models were contoured to highlight their face structure, and to balance the looks are nude, natural lips.
Bold eyes were a common look on the first day. For the Russell Villafuerte show, models were sprayed with pink and yellow hues, from the edge of the eyes and blended up on the temples.
Inspired by mystical fairies, models commanded the runway in bright pink blush, a pop of color on the lids, and a dewy base. A simple spring look with a whimsical touch.
Sultry was the perfect word to describe the makeup direction for Jaz Cerezo’s show. An elevated smokey eye, a contoured mug, and sleek hair to match were all a sight to behold.
DIAMANTES, SPARKLE, AND GLAM ROCK
The vision for day two was heavily inspired by the designers themselves. Face embellishments, lips the shade of wine, and dramatic winged liner were designed to give that edgy and hyper-glam vibe.
Both edgy and avant garde, the looks from the Kaye Morales show were reminiscent of punk culture. From the spikey hair, to the bold and experimental eyes, the direction definitely captured the essence of the grunge era.
For Just Bonita’s show, the makeup was designed to look elegant and luxurious. Face embellishments such as rhinestones and glitter were glued to the skin to elevate a simple glam look.
A BALANCE BETWEEN THE PAST, PRESENT, AND FUTURE
For the final day of BYS Fashion Week, elements of the past, present, and the future were showcased in the catwalk. Different beauty techniques were applied to each model. From graphic liners to unique hairstyles, the looks were show-stopping and memorable.
I S S A
At I S S A, a bronzed no-makeup makeup was juxtaposed to a 60s mod look. Details such as bottom lashes and bright red lips gave that retro feel—an ode to the beauty trends of the swinging decade.
Chiseled and sharp contour, bold brows, and a polished mug were all the rage in Cruz MNL’s makeup direction. The look gave the models a strong and serious effect, setting the tone for the cool vibe of the show.
To end the final leg of BYS Fashion Week was the Thian Rodriguez show. The beauty direction was a harmonious blend between Y2K and ultra-modern elements. Intricate graphic liner, bold lined and glossy lips, spikey hair, and colored braids definitely embodied futuristic fashion.